Search Marketing Consultants Focused on Results

Search Engine Marketing, or SEM, is the practice of promoting a website through search engines to increase its visibility. It includes both SEO (Search Engine Optimisation) and PPC (Pay-Per-Click advertising). In other words, SEM is the big picture — making sure your business shows up when people are searching, whether through organic rankings or paid ads.

SEM is the umbrella term that covers both paid and organic strategies. SEO is about optimising your website to earn free, organic rankings on search engines. PPC is the paid side of SEM, where you bid on keywords and pay each time someone clicks your ad. Together, they form a complete SEM strategy.

We differ from other SEO companies in the UK as we like to really get to know our clients and their business, coming to visit your premises and communicating in easy-to-understand language.
We work with many different website platforms including Shopify, WordPress, Squarespace, Webflow, Wix and many more.

Local SEO attempts to improve your website’s visibility on a local scale, so that your business is more likely to reach customers close to your business’ location.
One way to achieve this is by using keywords that the local community would use when looking for your products or services. Having a webpage that captures the attention of an audience who search for a service “near me” or “in Cornwall” for example, might stumble upon your website if the local SEO enhances your website’s position.
Utilising local SEO in Cornwall means that you’ll be more likely to be noticed against your competition for those crucial nearby clients.

Your business reaching the largest audience base it can is the best way to get ahead of the competition. More traffic and the top position in search results means that your potential consumers will see your website as one of the first contenders in resolving their matters.
It is very likely that if your site doesn’t make it on to the first page in the search results it will not be seen at all. SEO is vital in making your online presence more visible.
SEO is a vital tool for any business looking to expand using their website.

An SEO audit is always the starting point with any new client – we use it to identify ways to improve the visibility of your website. Problems affecting your position in search engine ranks may be structural or content-based. An audit should be able to identify anything that is hindering your chances of a higher ranking.
In the audit, problems such as missing content, website user issues, website structure problems may be discovered. The aim is to reveal ways that your site may not be ranking as it should.
Once presented with the issues from the SEO audit, we can then amend your website to optimise it’s ranking for its target terms.

Our comprehensive PPC services cover everything from keyword research and ad creation to landing page optimisation and campaign management. This includes search ads, display ads, remarketing, and shopping campaigns.

We can optimise your site for AI Models and other LLMs (Large Language Models) such as Chat GPT, Google Gemini, Perplexity, Claude and many more. The process of optimising for AI models is very similar to for regular search engines so there is significant overlap. However, there are a number of important additional optimisations that go beyond traditional SEO that can be implemented to improve your visibility on AI models.

We are SEO experts based in Cornwall, South West England. We work remotely with clients across the UK and further afield.

A search engine marketing consultant can give you more personal, direct assistance with your website rankings. You know exactly who you will be dealing with and they will be more responsible for the success of your project.