AI SEO Consultancy

Traditional SEO is about getting your pages to rank on search engines like Google or Bing. Generative Engine Optimisation (GEO) is about ensuring your brand or content is referenced and recommended by AI tools such as ChatGPT, Perplexity, Claude, and Google AI Overviews.

The key difference is how visibility is achieved:

• SEO relies on ranking signals like backlinks, on-page keywords, and site performance.
• GEO focuses on authority, trustworthiness, and clarity — making your content easy for AI to interpret and quote accurately.

Both strategies work best together. SEO brings direct traffic, while GEO ensures you’re part of the growing AI-driven search conversations.

In my work as an SEO expert, I’ve been adapting to search engine changes for years, and this is just the next evolution.

I explain what we’re doing and why, in plain English and we only work with one brand per industry/region – So there’s no conflict of interest.

I am proud to offerA I SEO services for UK businesses that want to be recommended, not just ranked.

There’s no single trick to GEO; it’s a mix of technical, content, and authority-building strategies, many of which overlap with traditional SEO techniques. Some key steps include:

• Semantic Content Optimisation – Writing in natural language, with precise context and clear sentence structures, so AI tools understand your meaning and don’t misrepresent your brand.
• Structured Data & Entities – Adding schema (e.g., FAQ, How-To, Product) and ensuring your brand and products are consistently defined across the web.
• Site Architecture – A logical, well-linked site structure helps AI engines crawl, connect, and interpret your content correctly.
• Authority Building – Getting mentions on credible websites, industry directories, and sources AI models train on (like Wikipedia or news sites).
• Fact-Rich, Up-to-Date Content – AI engines prefer information that’s trustworthy, well-sourced, and recent.

We combine all these elements, then run prompt tests to see how often your brand is being referenced in generative search results.

Yes – in fact, smaller, niche businesses can often outperform big brands in AI search results. Large language models love specialist knowledge, so if you’re publishing high-quality, focused content in your area of expertise, you’re more likely to be cited as an authority.

Unlike traditional SEO, which can take months to reflect in Google rankings, early GEO improvements can sometimes be seen within 2–3 months, as AI tools refresh their data sets. However, significant changes depend on how often LLMs update their sources, which can range from monthly to quarterly.

We use prompt testing across major AI search tools, track brand mentions, and monitor how often your content is recommended in AI-generated answers. Our monthly reports show exactly where you’re appearing – and where we can improve.

For most businesses that rely on being found online, we’d say it probably is, although the case is stronger in some sectors than others. More research now starts in tools like ChatGPT, and because much of the groundwork overlaps with traditional SEO, the work tends to support your Google rankings too. If you’re unsure, an AI visibility audit is a low-commitment way to see where you stand before signing up to a retainer.

If you’re weighing up an AI SEO freelancer against a larger agency, we sit somewhere in between. You get the direct contact and flexibility you’d expect from a freelance AI SEO specialist, backed by a limited company, Google Partner status and a network of experts for the parts of a project that need them.

Unlike most agencies, we also work with only one brand per industry or region, so we’re never optimising a competitor for the same prompts. For anyone looking for an AI SEO expert without agency overheads, that combination tends to be the deciding factor.

Matthew has been working in search marketing for over 15 years and has adapted his services to suit the needs of businesses looking to be found in AI search.

Search Hog holds a 5-star rating on Google, and most client relationships last two years or more, which reflects consistent results over time rather than short-term wins.

Matthew combines technical SEO, content strategy and analytics (GTM and GA4) with  generative engine optimisation (GEO), helping businesses appear in Google’s AI Overviews, AI Mode, ChatGPT and Perplexity. For one client this led to a 580% increase in referrals from AI search engines in 2026 vs 2025.