Ecommerce SEO FAQs
SEO (search engine optimisation) refers to the practice of maximising a website’s visibility on a search engine.
A search engine such as Google, for example, considers hundreds of factors to rank results for every search, in an effort to display the ‘best’ results for each search. Web users are drawn to click on the results that show up highest when they search, making SEO crucial for all ecommerce websites.
SEO is an organic method of boosting a website’s visibility, as opposed to search engine advertising where one can pay to enhance their search ranking. Search engine companies do not explicitly reveal how their algorithms determine which results to prioritise, making SEO particularly complex.
However, this does not mean that ecommerce SEO is a complete ‘guessing game’; there are established techniques that are known to be particularly effective, such as including common search terms on your web page and using relevant metatags (on-page SEO), as well as having backlinks to your page from other respected sites (off-page SEO).
Making your ecommerce business a success is a whole lot easier with a comprehensive SEO strategy.
Whilst SEO is a long term marketing channel, the results over time speak for themselves, take a look at some of our case studies for examples!
SEO is the best way to generate online traffic and sales – with a comprehensive strategy giving you a ‘free’ source of leads once the results start to show. If you’re an ecommerce business working from an online store then SEO is an essential part of your marketing strategy.
Whether you’re on a platform like Wix, Shopify or Magento, SEO improves your visibility on search engines like Google, so potential customers can easily find your products when they search for the relevant terms. Without SEO, your store will struggle to attract customers and sales will suffer.
Our team of ecommerce SEO specialists look at the site from Google’s perspective, which can be much different to the end-user. Then we go about tweaking the site to make it as optimised to Google’s latest algorithm requirements as possible.
Alongside onsite optimisation, we’ll create an off-site content marketing strategy to makes a big impact on other website.
We’ll use digital PR and innovative content marketing strategies to target online publications, deliver authoritative blogs and find the influencers who can drive traffic to your site, building brand recognition and improving your SEO.
You can’t afford to ignore high-quality content as a driver for increased sales and customer leads. So let us handle it for you.
The bottom line: we’re a dedicated team of ecommerce SEO experts delivering clear, measurable results that keeps you in the loop at every stage of the process.
We differ from other ecommerce SEO companies in that we have a much more personal approach to working with our clients.
We always ensure we understand the fundamentals of your ecommerce business, getting to know your product, target customers and competition inside out.
Once we’ve done the research, we’ll take you step by step through the process to drive the ranking results you need. SEO can be complex, but we’ve got the skills you need to help your business succeed
We are SEO specialists based in the UK – we have a small, friendly team of ecommerce SEO consultants and no account managers.
This means you are always in direct contact your assigned SEO expert and nothing gets lost in communication as it does in some larger SEO agencies.
You will find we have a range of affordable monthly ecommerce SEO packages to suit a range of different business types.
We are able to keep our prices low (starting at £550 + VAT/month) as we have lower overheads than larger SEO agencies, with no reduction in the quality of service!
We don’t want to lock our clients in to long contracts, however we do have to make sure we have enough time to start seeing the results from the optimisation process.
SEO is a long-term process that can take months to show results so patience is key – after 6 months you will undoubtedly start seeing improvements in website traffic though!
Our minimum contract term is 3 months, as we believe we can start demonstrating the value of SEO within this time frame, although more tangible results should be seen after 6 months.
SEO is not an exact science, however there are established techniques that can be implemented to improve your website’s search ranking. Below we have listed a few things to think about when it comes to improving your SEO:
Publish high quality content on your website. As well as being easy to read, you should make sure to include popular keywords within your website as this will help the search engine to find your page.
Make sure to update your content regularly. Search engines know when a website hasn’t been updated in months – and penalise this. The best way to achieve these two content-related points is to start a blog/journal on your website.
Make sure your metatags are relevant and informative. Metatags are the headers and descriptions that show up when a website is displayed on search. Making them relevant will help the Googlebot to find them when it ‘crawls’ for results, and make searchers more likely to click on your website.
Have backlinks from other authoritative pages. These improve the credibility of your site. For example, if there are several ecommerce sites vying for similar terms, having a strong backlink profile will help to elevate yours over the compeititon.
Make sure that your website loads quickly. Having quick load times will encourage Google to promote your website in its rankings.
Ensure that your website is optimised for mobile browsing. Over two thirds of searches come from mobiles.
Of course, whilst you can try to optimise your site yourself, an ecommerce SEO agency can take your targeting to the next level, utilising expert knowledge and experience. Businesses often turn to an ecommerce SEO company to take the stress out of SEO, which can be both time-consuming and confusing.