Hi there, I’m Matthew – a freelance SEO consultant and the founder of Search Hog. I’ve worked in SEO for over 8 years both in an agency setting and in-house.
I specialise in innovative link-building techniques, whilst also maintaining a strong understanding of technical SEO.
Alongside this, I have worked on several high-profile PPC accounts, managing large budgets for some blue-chip companies.
I have a proven track record in delivering results over hundreds of successful digital marketing campaigns.
To manage the busier periods, I work with a number of other trusted freelance SEO experts including developers, PR specialisrs and content writers to help me on certain projects.
Why Choose Matthew Pavli for your SEO Project?
I can increase your online visibility using cutting-edge SEO and digital marketing techniques. From optimising your website to creating exceptional user experiences, I have the skills and knowledge to deliver growth for your business.
- UK-based freelance SEO consultant.
- Expert in SEO, PPC, web design and ecommerce strategies.
- Covering the UK, the US and Canada.
- Competitive hourly rate of £45/hour
As a certified Google specialist, you can trust me to improve the visibility of your website whether it’s on Magento, Wix, Bigcommerce or any other platform.
David Cooper-Dunn, Director at Circa Construction
What does a Freelance SEO Expert Do?
SEO in itself is a huge field, and any specialist will need to have an array of skills in order to rank sites effectively.
You may be looking for a technical SEO specialist; copywriter; website UX expert or link-building specialist as these are all important skills for an experienced practicioner.
In fact, due to the ever-changing nature of working in SEO, it’s more important the specialist is keeping up-to-date with the latest trends than anything else.
Below are some of the main tasks a SEO expert will perfom on your site:
Technical Website Audit
The main focus of an SEO audit is to understand the technical issue which may be holding the site back from performing well on search engines. With over 200 ranking factors, there’s too many to mention here, but any good freelance SEO specialist will be able to pinpoint the specific problems and suggest fixes for these.
Keyword Research & Targeting
Researching the top keywords for the site based on keyword volume and relevance provides the basis for the creation of meta titles, descriptions and on-page content to increase your visibility for those keywords. This is a vital part of any SEO project, and something any freelance SEO consultant should be well-versed in!
Content Marketing & Link-Building
Implementing a content strategy designed to both rank for long-tail search terms and build links is a vital skill for any freelance SEO, now closely linked with digital PR. By increasing traffic for these pages and generating backlinks, in-turn rankings for ‘money pages’ will increase.
Freelance SEO Support for Agencies
The shift towards online engagement has seen digital agencies flooded with clients eager to enhance their online footprint. Coupled with the significant workforce changes, often there’s more SEO work than your team can handle.
Whether it’s a one-time need or ongoing support until you expand your team, Matt Pavli at Search Hog is ready to step in and seamlessly integrate with your agency’s workflow, branding, and standards, ensuring a smooth extension of your team’s capabilities.
Whether it’s interim support until your next permanent SEO hire, continuous strategic guidance, or assistance with a specific project like a website launch, Search Hog, led by Matt Pavli, is at your service. Our freelance SEO assistance for Agencies spans all aspects of SEO, including on-page, technical, local SEO, website migrations as well as expert Google Adwords assistance.