How do we do it?
The way people search is changing fast. More and more, they’re asking ChatGPT, Perplexity, Claude and Google AI Overviews for advice instead of scrolling through pages of Google results. If your business isn’t being mentioned by these AI tools, you’re invisible to a growing chunk of your audience.
That’s where we come in. At Search Hog, we offer generative engine optimisation services to make sure AI search engines know who you are, trust you, and recommend you.
Think of it as the next step after SEO – we’ve been helping clients “Hog the search results” for years, and now we’re making sure they show up in AI-driven answers too. Our main assets as GEO specialists are our:
Knowledge
As certified Google Partners, we know search engines inside out. We’ve just added a layer of AI expertise to the mix.
Expertise
With so many facets to SEO, we have people skilled in important fields such as copywriting, website development and PR.
Personal Approach
We like to work closely with clients, learning what makes their business tick. Most of our clients stick with us long term because we feel like an extension of their team.
Our Credentials
32
The average increase in organic traffic our clients see within 1 year
1
We work exclusively with one brand in each industry/locale to avoid conflicts
★★★★★
We’re Proud of our 5-star Customer Google Review Score
What Generative Engine Optimisation Services do We Provide?
Search Hog provide a range of GEO services to give our clients the edge on their competition.
We don’t believe in one-size-fits-all strategies. When you work with us, we’ll get to know your business, your audience, and the kind of questions you want to be the answer to.
Here’s how we do it:
AI Visibility Auditing
We check how often (if at all) your brand shows up in AI-generated answers. Then we look at why – are you not seen as an authority? Is your content missing key details?
Brand Entity Strengthening
The more credible you look online, the more AI tools trust you. We build signals across the web that reinforce who you are and why you’re worth mentioning.
Monitoring & Reporting
We keep track of which AI engines are referencing you and how often, then refine the strategy each month.
Link-Building for AI Visibility
Link-building helps with AI visibility as it improves the authority of your website. We only build backlinks from trusted, high-authority domains.
Ready to start your Generative Engine Optimisation journey?
Discuss your GEO needs with a professional!
Is GEO Right for Your Business?
If you are pretty much any business that relies on people finding you online – yes. But it’s especially useful for:
- B2B companies that want to be cited as industry experts
- E-commerce brands that want product recommendations in AI-generated shopping lists
- Professional services (accountants, legal firms, consultants) that want to appear in advice-driven answers
- Publishers and content creators looking for AI citations
The earlier you start, the easier it is to build authority before competitors catch up.
AI SEO FAQs
What is the difference between SEO and GEO?
Traditional SEO is about getting your pages to rank on search engines like Google or Bing. Generative Engine Optimisation (GEO) is about ensuring your brand or content is referenced and recommended by AI tools such as ChatGPT, Perplexity, Claude, and Google AI Overviews.
The key difference is how visibility is achieved:
- SEO relies on ranking signals like backlinks, on-page keywords, and site performance.
- GEO focuses on authority, trustworthiness, and clarity — making your content easy for AI to interpret and quote accurately.
Both strategies work best together. SEO brings direct traffic, while GEO ensures you’re part of the growing AI-driven search conversations.
Why Choose Search Hog as your AI SEO Consultants?
We’re not just another agency jumping on the AI bandwagon. We’ve been adapting to search engine changes for years, and this is just the next evolution.
We have a more personal approach than most other agencies, getting to know your business inside out and building up long-term business relationships.
We explain what we’re doing and why, in plain English and we only work with one brand per industry/region – So there’s no conflict of interest.
How do you Optimise a Site for Generative AI?
There’s no single trick to GEO; it’s a mix of technical, content, and authority-building strategies, many of which overlap with traditional SEO techniques. Some key steps include:
- Semantic Content Optimisation – Writing in natural language, with precise context and clear sentence structures, so AI tools understand your meaning and don’t misrepresent your brand.
- Structured Data & Entities – Adding schema (e.g., FAQ, How-To, Product) and ensuring your brand and products are consistently defined across the web.
- Site Architecture – A logical, well-linked site structure helps AI engines crawl, connect, and interpret your content correctly.
- Authority Building – Getting mentions on credible websites, industry directories, and sources AI models train on (like Wikipedia or news sites).
- Fact-Rich, Up-to-Date Content – AI engines prefer information that’s trustworthy, well-sourced, and recent.
We combine all these elements, then run prompt tests to see how often your brand is being referenced in generative search results.
Will GEO work for smaller businesses?
Yes – in fact, smaller, niche businesses can often outperform big brands in AI search results. Large language models love specialist knowledge, so if you’re publishing high-quality, focused content in your area of expertise, you’re more likely to be cited as an authority.
How long does it take to see results?
Unlike traditional SEO, which can take months to reflect in Google rankings, early GEO improvements can sometimes be seen within 2–3 months, as AI tools refresh their data sets. However, significant changes depend on how often LLMs update their sources, which can range from monthly to quarterly.
How do you track GEO performance?
We use prompt testing across major AI search tools, track brand mentions, and monitor how often your content is recommended in AI-generated answers. Our monthly reports show exactly where you’re appearing – and where we can improve.
Tell us your AI SEO requirements
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