Local SEO is the modern equivalent of the directories that were once delivered door-to-door.
It’s a way to place your business directly in front of your local audience, earning you a huge uptick in targeted traffic and bolstering your brand image. From Google My Business to on-page optimisation, our local SEO services are designed to bring your neighbours to your (virtual) doorstep.
Our local Search Engine Optimisation services take the guesswork out of reaching your target audience. Put your business on the map (literally) and harness the power of evidence-based strategies with measurable results.
Local SEO Services to Boost Your Local Presence
If you’re looking to grab the attention of a specific location, our multi-faceted approach to local SEO is your best bet for seeing results. Let’s take a closer look at some of the strategies we use.
Local Keyword Research
Local SEO is rooted in geo-targeted keyword research. Utilising a range of software alongside our years of SEO experience, we’ll uncover the search terms that are causing the biggest buzz in your local area.
By understanding how people search for businesses like yours and what localisation terms, we can then match our content to suit your audience and help you rank for popular keywords.
On-Page SEO for Local Search
Our on-page services focus on creating natural, engaging content to incorporate your keywords.
This includes across your website copy and blog posts, making it clear to search engines (and your target audience) the locations that you’re covering, whether that be on a street, city, town or regional level. We can also create local content to appeal to your community and shape your image as a community brand.
Google My Business Optimisation
Google My Business (GMB) is the first port of call for many users who shop locally. We’ll set up your GMB profile and optimise it for SEO, adding your contact details, hours of operation, and keywords.
We’ll also ensure your business is correctly listed on Google Maps and set up to hit the most relevant keywords in your niche, increasing your local visibility.
Local Citations and Directory Listings
Show search engines that you’re credible with local citations and directory listings.
Consistent mentions of your business across local publications prove you’re a legitimate brand and help with local SEO, particularly focusing on ensuring NAP (Name, Address, Phone Number) are used consistently across the web.
Our services include digital PR in local publications such as online news sites as well as increasing your local citations and ensuring your information is correct across directories.
Ready to Supercharge your local SEO?
What types of businesses should utilise Local SEO?
Local SEO is incredibly beneficial for any business that operates on a local level. Here are some types of businesses that should consider investing heavily in Local SEO:
- Restaurants and Cafes: These businesses can attract more local diners by appearing in local search results and on maps when potential customers search for places to eat nearby.
- Retail Stores: Both independent shops and retail chains can drive more foot traffic by ensuring they appear in local searches for products they offer.
- Service Providers (Law Firms, Medical Practices, Contractors, Home Repair Services): Professionals like lawyers, doctors, dentists, builders, plumbers, photographers and even wedding planners can increase their visibility to local residents searching for these specific services.
- Real Estate Agencies: Local SEO can help agencies reach potential buyers and sellers in specific areas, enhancing listings with local relevance.
- Local Franchises: These businesses need to target specific regional audiences with a unique local SEO strategy for that region.
How Our Local SEO Agency Services Works
We start every project with discovery and strategy. This is a collaborative process in which we’ll work with you to get to know your business, your goals, and your target audience. We’ll then add our local SEO expertise into the mix to create a customised strategy.
Our next step is to conduct local keyword research. We’ll use advanced search software to find the most relevant queries that your business should be ranking for, adding geographic tags (including the name of your street, town, city or region) for a local focus.
On-page optimisation puts your keywords to good use. Our content team will get to work adding your search terms to your website copy and writing blogs with a local focus. We’ll also start reaching out to directories to increase your local citations, and optimise your Google My Business profile to increase online visibility and foot traffic.
Local SEO is an ongoing process. We’ll keep you updated throughout with regular reporting and analysis. From the keywords you’re ranking for to the number of potential leads viewing your GMB profile, you’ll be able to track the progress of our SEO strategy through easy-to-understand insights.
Ready to Hog the Search Results in your Local Area? We Can Help!
Hitting the top spots for local search drastically improves brand awareness. This attracts local traffic, is likely to increase referrals, and establishes your company as a go-to business within your local community.
Ready to skyrocket your local sales? As Google partners and experienced local SEO experts, we can help your business gain higher rankings for local searches and on Google Maps.
Our SEO experts are here and waiting to help your brand reach its full potential online. Contact us today to start the conversation.
Local Search Engine Optimisation FAQs
How does local SEO differ from traditional SEO?
Unlike traditional SEO, which focuses on boosting a site’s visibility on a national or global level, Local SEO aims at appearing in SERPs in a specific location.
This strategy is crucial for businesses that operate regionally and want to connect with customers in their immediate vicinity.
Why is Local Search Engine Optimisation important for small businesses?
Local SEO is vital for small businesses because it levels the playing field against larger corporations by targeting a local audience.
Whilst your business may struggle to rank competitively for national terms, on a local level you have a much greater chance of driving traffic to your site. The two main ways local SEO can help small businesses is:
- Increased local visibility – Local SEO focuses on pulling your website up the SERPs for local queries. The higher you rank, the more people in your area will find your business. This not only increases your visibility but also gives you an edge over competitors.
- A push for foot traffic – GMB makes it simpler for potential customers to find your brick-and-mortar business. By pinpointing your location at the top of the search results, our services make it more likely you’ll see an uptick in foot traffic, driving both in-person and online conversions.
Why Choose Search Hog as your local SEO experts?
Search Hog are local SEO experts with proven experience increasing traffic for businesses looking to expand in their local area.
A successful Local SEO strategy at Search Hog includes claiming and optimizing your Google My Business listing, gathering and managing online reviews, using local keywords in your website content, ensuring NAP (Name, Address, Phone Number) consistency across the web, and building local backlinks from reputable sites within the community.
How does Search Hog measure the success of a Local SEO campaign?
Search Hog measures the success of a Local SEO campaign through several key metrics: improvements in local search rankings, increased traffic from geographic-specific queries, enhanced engagement metrics on localised pages, and growth in conversions from local visitors.
We also track the performance of Google My Business insights, such as the number of views, clicks, and the frequency of generated directions or calls.
Can Google Maps SEO help with online businesses that don’t have a physical storefront?
Yes, GMB SEO can also be beneficial for online businesses without a physical storefront by targeting a specific geographic area.
This is particularly effective for service-based businesses (such as builders, plumbers etc.) including those that operate from a home address to cover certain service areas.
How much do your local SEO packages cost?
Our local SEO packages cover everything from GMB profile setup to geo-targeted landing pages. For more information on prices, please see our affordable SEO packages.
The majority of our local SEO clients are suited to our small website package, starting at £550+VAT per month.
