Shopify collections are a powerful tool for organising your products and making your online store easier to navigate. However, beyond mere organisation, collections can significantly impact your store’s SEO and user experience (UX).
Shopify collections are some of the most important pages on your site when it comes to SEO and improving their visibility should get a lot more clicks and sales on the products in your store. Here are some best practices for optimising your Shopify collections:
1. Use Descriptive Titles and URLs
The title of your collection is crucial for both SEO and UX. Use clear, descriptive titles that include relevant keywords without resorting to keyword stuffing. This helps search engines understand the content of your collection pages and improves their chances of ranking for those terms.
Similarly, ensure your collection URLs are readable and keyword-rich. Shopify automatically generates URLs based on the collection title, but you can edit them to make them more concise and SEO-friendly.
To understand which keywords are best, consider utilising a keyword research tool or enlisting the help of an SEO professional. It may be that the most searched-for terms aren’t the most relevant so consider a mix of volume and relevance when choosing which term works best.
2. Optimise Collection Images
Images play a vital role in the shopping experience. Ensure that all images in your collections are high-quality and optimised for fast loading, ideally with lazy loading as standard.
Use descriptive file names and alt tags for each image, incorporating relevant keywords to improve SEO. This makes your collections more accessible and can contribute to better search engine rankings.
3. Leverage Structured Data
Structured data, or Schema markup, helps search engines understand the content of your pages better. Implementing structured data for your collections can enhance the way your pages are displayed in search results, potentially increasing click-through rates.
Tools like JSON-LD for SEO can automate this process, making it easier to include structured data for products, prices, and availability within your collections.
4. Write Compelling Collection Descriptions
A well-crafted collection description can do wonders for your SEO and user engagement. Use this space to include relevant keywords naturally and provide valuable information to your customers.
Describe what the collection includes and why it’s beneficial or appealing. This not only helps with search engine rankings but also encourages users to explore the collection further.
What’s more you can add text below the products to include more keyword-rich content. Remember this still needs to be useful though as keyword stuffing is seen as a spammy practice!
5. Create a Logical Structure
Organise your collections in a way that makes sense to your customers. Use categories and subcategories effectively to guide users through your product range.
A logical, intuitive structure not only improves the user experience but also helps search engines crawl your site more efficiently.
6. Utilise Collection Filters Wisely
Filters can help users find products within collections, making it easier for them to find what they’re looking for. Shopify has improved the filtering functionality on Shopify 2.0 meaning this is recommended over using product tags.
Keep filters consistent and relevant to the products in each collection, making sure relevant metadata is added to the products on upload.
7. Internal Linking
Use Shopify internal linking to connect your collections with relevant products, blog posts, or other collections.
This not only helps with SEO by spreading link equity throughout your site but also improves the user experience by making it easier for customers to find related products or information.
8. Monitor and Analyse Performance
Finally, use SEO analytics tools to monitor the performance of your collections.
Look at metrics like page views, bounce rate, and conversion rate to understand how users interact with your collections. Use this data to make informed decisions about how to improve your collection pages further.
Confused by SEO for Shopify Collections? We can help!
Optimising your Shopify collections is an ongoing process that requires attention to detail and a deep understanding of your customers’ needs. By following these best practices, you can improve your store’s SEO, enhance the user experience, and ultimately drive more sales.
If you are struggling with where to start with the SEO for Shopify collections, Search Hog can help. We are SEO experts who specialise in working with Shopify merchants to power up their sites!