Display Wizard are a supplier of display stands in a competitive online marketplace. They are heavily reliant on a strong online presence – with 95% of their business generated through their ecommerce website.
Search Hog were tasked with achieving top 4 rankings across a range of keywords to help double the businesses turnover.
The Solution
Improved Website UX and layout
Created high-quality shareable content
Researched and implemented keyword targeting on-site and with PPC campaigns.
How We Did It:
Worked with the client to improving user interface, new site structure as well as content creation with a particular focus on using the highest volume search terms rather than the industry terms.
One piece of shareable content we created was a trade show infographic that generated a number of high-authority backlinks.
Project
SEO and PPC Management 5+ Years
Client
Display Wizard
What We Did
Achieving top 4 rankings across a range of keywords. Delivering a profitable PPC campaign strategy.
The Results
Huge increase on most important keywords, ranking no.1 in the UK on Google for ‘exhibition stands’, ‘pop up stands’ and ‘banner stands’ amongst many more.
Sessions up 85% year-on-year (2021 vs 2020). Revenue from search traffic up 56% year-on-year.
Additional exposure online led to searches for ‘display wizard’ quadrupling to 1000 a month, making the company synonymous with exhibition displays for many companies.
The company was also nominated for the ‘Ecommerce Business of the Year’ award at the Red Rose Awards in 2019. These awards celebrate business success in Lancashire, with Search Hog’s SEO and PPC work being key to the nomination.
“Search Hog have delivered every time – going above and beyond to achieve exceptional results. Their highly personal approach enabled them to understand the business inside out and the results speak for themselves.”
Sally Hiscutt, CEO at Display Wizard