The Brief

Linggard and Thomas Accountants are accountancy specialists who work with a range of different clients across Cornwall and the UK.

Search Hog were tasked with improving their organic and paid search visibility for local keywords to help them pick up more clients.

With no accountancy SEO work done on the site previously there was a lot of scope for improvement and so, utilising the tactics below, we were able to see excellent results with organic sessions up a massive 805% YoY. Much of this traffic improvement was on content pieces but this also fed through to key improvement on local keywords into the top 4 places for local searches for key terms such as: ‘newquay accountant’, ‘hospitality accountant’ and ‘cornwall accountant’.

The Solution

accountancy seo case study

Keyword Targeting

  • Utilised keyword research to find the top traffic terms for the business.
  • Adapted existing landing pages and added new ones to target these terms.
  • Created keyword-rich content to pick up additional searches on these pages.

    • Local SEO

  • Optimised Google My Business listing to appear for more local searches.
  • Optimised website for location-based keywords.
  • Built links with local sites to improve both local PR and SEO visibility.

    • Paid Ads

  • Set up targeted Google Ads campaign to hit high value keywords
  • Managed the account to optimise for conversions
  • Ran geographically-specific campaigns

    • What the Client Said

    ”“We have been working with Search Hog for over 2 years and its fair to say in that time he has completely transformed our website as well as our general online presence. He has supported us in optimising our website, and creating many key words to get the best from search engine reports. They have also supported us with content and blogs, as well as carrying out targeted ad campaigns, which have all been really successful. Throughout they have been really professional, keeping us updated all the time. Would highly recommend Matt and the Search Hog team.”

    Lucy ThomasDirector, Linggard & Thomas Accountants

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