We believe in total transparency with our PPC service pricing covering Google and Bing Ads management.
We also believe that positive results for our clients is a more effective strategy than tying them into long contracts, which is why all our services are provided on a rolling 30-day basis.
The two plans below are our standard monthly PPC management packages. Please note these costs do not include the costs to Google themselves for the clicks or account setup fees which will need to be discussed after our initial audit.
PPC Management Pricing
100% Transparent Pricing. No long-term contract
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Tier 1
£275 / month
Up to £1,000 ad spend
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Tier 2
£385 / month
Up to £2,000 ad spend
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Tier 3
£495 / month
Up to £4,000 ad spend
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Tier 4
£660 / month
Up to £6,000 ad spend
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| All setup & essentials | ||||
| Initial account review + launch plan | ✓ | ✓ | ✓ | ✓ |
| Tracking support (GA4 / conversions) | ✓ | ✓ | ✓ | ✓ |
| Keyword + audience research | ✓ | ✓ | ✓ | ✓ |
| Ad copy + creative direction | ✓ | ✓ | ✓ | ✓ |
| Ongoing optimisation (Mon–Fri) | ✓ | ✓ | ✓ | ✓ |
| Channel coverage | ||||
| Search campaigns | ✓ | ✓ | ✓ | ✓ |
| Display remarketing | ✗ | ✓ | ✓ | ✓ |
| Shopping + Merchant Center | ✗ | ✓ | ✓ | ✓ |
| Performance Max | ✗ | ✗ | ✓ | ✓ |
| YouTube / Video | ✗ | ✗ | ✗ | ✓ |
| Reporting | ||||
| Monthly performance summary | ✓ | ✓ | ✓ | ✓ |
| Monthly strategy call | ✗ | ✓ | ✓ | ✓ |
| Enquire | Enquire | Enquire | Enquire | |
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Ad spend above £6,000:
POA (priced based on spend level and account complexity)
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Affordable Google Ads Management Fees
At Search Hog, our team of PPC specialists is dedicated to driving profitable traffic to your website while ensuring your budget goes further. As certified Google Partners, we’re trained in the latest Google Ads strategies, allowing us to tailor campaigns around your specific goals. We also manage Microsoft Ads campaigns for businesses that want to capture audiences searching on Bing.
In most cases, a one-off setup fee is also required. The cost of this depends on the work needed, which may include implementing conversion tracking scripts, creating new ad copy, conducting keyword research, optimising product feeds in Google Merchant Center, or enhancing landing pages. Because every account is different, we provide a free, no-obligation quote once we’ve reviewed your existing setup.
We don’t tie clients into lengthy agreements. Instead, we operate on a simple rolling 30-day contract that you can cancel anytime if results don’t meet expectations.
Google Ads Pricing – FAQs
How does your PPC management pricing work?
We keep our PPC management pricing simple and transparent and is based on your monthly spend and the complexity of ads you are running.
This means you’re never overcharged, and our success is tied directly to how well your campaigns perform. Unlike some agencies, there are no hidden extras, and everything is clearly explained in your monthly report.
What’s included in your PPC services packages?
Our PPC services packages are built to deliver real results, not just clicks. They can include keyword research, ad copywriting, bid setting, conversion tracking, Google Merchant Center optimisation, and landing page improvements.
Because we’re certified Google Partners, you’ll benefit from strategies that are always aligned with the latest Google Ads best practices.
How do your PPC packages compare with other Google Ads agency pricing?
Many agencies tie clients into long contracts and charge inflated management fees. We don’t. Our Google Ads agency pricing is cost-effective and flexible, with a rolling 30-day contract that can be cancelled at any time. We believe in earning your trust each month, not locking you in. That’s why most of our clients stick with us long-term.
Can you run Microsoft Ads as well as Google Ads?
Yes. While Google Ads is often the starting point, Microsoft Ads can be a great way to expand reach – especially for B2B companies or audiences on Microsoft devices. We manage both platforms under the same PPC services packages, so you benefit from consistent strategy, tracking, and reporting.
Do you offer cheap PPC packages?
We’re often asked about cheap PPC packages, and the truth is: “cheap” doesn’t always mean cost-effective. While it’s possible to find agencies that promise rock-bottom PPC management pricing, this usually comes at the expense of performance.
At Search Hog, we focus on delivering value – our packages are competitively priced, but designed to generate profitable results. By cutting wasted ad spend and focusing on the right keywords, our PPC services packages often pay for themselves many times over.
Why should I choose Search Hog over other agencies?
We combine the knowledge of a Google Partner agency with the personal approach of a boutique team. That means no cookie-cutter campaigns, no confusing jargon, and no wasted spend. Just targeted ads, constant monitoring, and campaigns that keep improving over time. As one of our clients put it: “Experience, quality and we can actually see the results.”
