PPC Services

PPC stands for pay-per-click. Every time your ads are clicked, you pay a fee. And you’ll only pay for advertising when your ad is clicked. PPC can be used as part of your marketing strategy alongside SEO.
Google didn’t become one of the biggest companies in the world by mistake – they make their money through paid advertising, which you will see as Ads dotted around the search engine result pages.
How much you pay for these ads varies greatly depending on the industry and how relevant and well-written your Ad is.
Pay-per-click advertising is becoming more and more important and has many crossovers with SEO due to it also being keyword-focused.
Google Adwords is Google’s paid search marketing platform and is an increasingly popular form of advertising. This type of marketing allows you to put your ads directly in front of users searching for a specific keyword.
You’ll bid on business-relevant keywords, and your ads then appear in the sponsored links section of the results page. So if we bid for ‘hotels in Cornwall’, your ad could show up at the top of Google’s results.

A well-executed PPC campaign should have a high ROAS (return on ad spend), although it really depends how valuable a lead is to you. In effect, that means a visit to your site is worth more than the cost of a click.
However, there are no guarantees that a PPC campaign will drive relevant traffic to your site, and setting it up yourself could lead to wasted spend.
As PPC specialists we have the skills and expertise to target the right keywords, create well-organised ad groups and campaigns around them, and set up conversion-optimised PPC landing pages.
In return, Google rewards well-targeted and relevant pages answering search queries, meaning you’ll enjoy a lower cost per click and higher profits.

The simple answer is that you don’t! It’s possible to run your own Google ad campaigns.
But we’ve audited these accounts and found some terrible results. For example, incorrect settings that waste your marketing budget. We often see broad-match and poorly targeted keywords that drive irrelevant traffic to your site or mis-configured conversion actions meaning people aren’t aware of what is working for them.
Unless you spend the time and money to undertake Google Ads training, it makes more sense to let a specialist agency handle it. The bottom line is that using a PPC agency is more cost effective and produces better results in the long term.

We are a based in Cornwall in the South West of England, working remotely with clients across the UK. We are a small team of search marketing experts, meaning you have direct access to our expertise. We are happy to work with international clients as required.

This is a popular query, and the answer is that it depends. We use a simple pricing model for our PPC management fees based on your account spend and complexity of your ads. Some accounts may require a setup fee depending on the requirements and previous work done on the account. We also offer a rolling 30-day contract that can be cancelled easily if results aren’t as expected.

We can help you cut waste from your account and provide great returns that mean your PPC spend will be ROAS positive. We believe in creating excellent long-term business partnerships that are beneficial all round. And we think you’ll find our fees are minuscule compared to the savings you’ll make.

Work with us, and you’ll benefit from a monthly rolling Google Ad contract. That’s because we believe in going the extra mile every month to earn our seat at the table. So, if your campaign isn’t making money, we’ll let you know and you’re free to walk away at anytime.
We’ll be the first to tell you if we can’t improve your account or if we don’t think it’s viable. We need to be able to add value, so we can establish a long-term relationship and get the best results for your account.

Your budget depends on your goals and your industry. Some businesses targeting a local area see strong results starting at around £200 – £500 per month, while more competitive sectors may need a larger spend spending £1000s. Remember, this is the cost to Google themselves, our affordable PPC management fee will be on top of this, please see our current pricing here: PPC management pricing.

A Google Ads specialist will make sure that whatever your budget, your ads are managed in a way that brings the best possible return on investment.

One of the big advantages of PPC services is speed. Unlike SEO, which can take months, you can see traffic within 24 hours of launching a campaign.

However, the best results come after a period of testing and refining. As a Pay-Per-Click agency, we’re constantly tweaking campaigns to improve performance over time.

Definitely. Conversion tracking is built into every campaign we manage. That means you’ll know how many leads, sales, or enquiries came directly from your ads. Our reporting is designed to be simple to understand, so you get the clarity you need without drowning in data.

Yes. While Google Ads is usually the first choice, Microsoft Ads (formerly Bing Ads) can be a powerful addition – especially for B2B targeting; if your audience skews slightly older; or uses Microsoft devices.

We manage Microsoft Ads alongside Google campaigns to give you wider reach, often at a lower cost-per-click. A Microsoft ads expert on our team can help you decide whether it’s the right fit for your business.

Yes. If you are currently running ads and aren’t seeing the results you expected, we offer a FREE, no obligation PPC audit before committing to any management. We will uncover the current issues with your account and create a detailed proposal on what we would do to improve the account