If you’re unsure why you’re website’s not ranking well or want to increase your traffic, the best place to say is a full SEO website audit.
Our SEO audit service involves a deep-dive into the technical aspects of a website to get to grips with any issues it may have.
For the technical SEO audit we use our website crawling software to analyse the site against 30 of the most important ranking factors, with a detailed recommendation for each point.
We also include a website user experience (UX) report, which looks at some design and usability features of your site.
What is included in an SEO website audit?
The audit comprises of 30 important ranking signals for which the site is graded, with a suggested action if it fails on that point. This will provide the basis for the technical fixes and completion of an SEO strategy designed to help the site improve its visibility. Ranking factors analysed include:
- Site Speed
- Site Indexability
- Meta Info
- Current Keyword Rankings
- Competitor Analysis
- Search Console Monitoring
- Backlink Audit
Search Hog are experts in technical SEO and have worked on a variety of websites on different platforms and sectors.
We only use the best SEO software to crawl your website, giving us a range of data which we can interpret to inform a detailed SEO strategy.
SEO Auditing FAQs
Search Engine Optimisation (SEO) covers a range of factors from website content to technical optimisation to building your off-site presence. Technical SEO takes care of elements including internal links, page titles, meta descriptions and site loading speeds. Optimising these elements improves the user experience, creating a robust platform to increase site visibility and awareness and drive inbound organic traffic.
A technical SEO audit lets us identify all the areas of weakness that are stopping your website from optimising its organic search potential. We can then work on improving your website in those areas.
Technical SEO is a strategy for increasing website visibility and organic traffic. Every website is unique, whether it’s a complex project or needs back-to-basics SEO. Quite simply, if the nuts and bolts of your website aren’t set up correctly, you will struggle to rank well on search engines such as Google.
User experience (UX) is becoming more and more important to SEO. Google and other search engines are getting better at identifying how users interact with a site, using factors such as click-through-rate, time spent on page, bounce rate etc. to determine a page’s value for that query. Even if your site is set up correctly from a technical SEO point of view, if it is poorly designed, hard to navigate or just plain illogical, it will struggle to rank for your target keywords.
Having worked on SEO campaigns across a huge number of websites, we know what works and what doesn’t when it comes to user experience website design. So, whether you have an ecommerce store or service-based website, start your SEO journey with an in-depth website audit from Search Hog.
How long your audit takes depends on the size and complexity of your website. The larger and more complex, the longer the audit will take. First, we’ll run software to identify and understand any issues preventing your website from performing as it should. Then we take the time to understand the extent of the problems, including if any Google penalties are active, and put together a prioritised plan to fix these issues.
We also look at any website design (UX) issues that may be affecting both your conversion rate and SEO performance. Following on from this, we will see how we can optimise the user journey and providing tangible benefits for users. As a result, organic visibility increases, and you’ll get more traffic from search engines. It’s a win-win. After the audit you will have a clear idea of the steps needed to improve your website visibility.
Yes! Our web development team can fix any errors that arise, whilst our content and strategy specialists can work on longer-term issues found such as a lack of backlinks. Similarly, if you want your existing web developers to undertake these tasks, that’s absolutely fine!
The success or failure of your SEO really depends on the SEO efforts of your competitors as you are trying to rank for the same keywords. That’s why we provide a comprehensive competitor overview, looking at how your site compares to your main competitors on a number of important SEO metrics.
Again, this depends on the size of the site: the more pages that need crawling, the more issues that can arise and work that needs doing. We are very competitively priced, with small service site audits starting at £750+VAT, with larger ecommerce or portfolio sites priced at £1,500+VAT.
Our SEO auditing service is a one-off fixed-fee service with no contract required. After the tasks are undertaken we will arrange a video call to discuss the results of the audit. After the discussion, we will put together a detailed 6-month strategy for improving your rankings and driving more traffic to your site. Many clients decide to undertake a monthly SEO retainer after the audit though, for which we have a range of affordable packages that can be discussed after the audit.