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When searching for new clients, no matter your position in the industry, getting traction through your website is essential. In this SEO guide for architects, we will dive into its importance for individuals.

We aim to provide valuable information to enhance and improve your search engine ranking to ensure you are the person people go to.

What is SEO?

SEO stands for “search engine optimisation.” It is the process of optimising a website to rank higher in search engine results pages (SERPs) and attract more organic traffic.

This is done through a variety of techniques, which we will discuss in this post. The goal of SEO for architects is to improve the visibility of your website in search engines like Google and encourage more people to use your services.

Why is SEO important for your website?

Searching for architects in a certain area will likely mean a high number of results all competing to rank at the topfor that query. Which is why SEO becomes so important. It makes your work appear higher than other competitors.

SEO offers the potential to get ahead of the game and ensure you are the person, or website, people visit first.

Google, as well as many other search engines, utilise a number of factors to rank the results they show users. The better you rank, the more likely potential clients will click through to your site and consider using your services.

seo services cornwall

In fact, over 25% of people click on the no.1 Google search result and it tails off massively after this.

By the time you are on page 2, you will struggle to attract many clicks at all – with only 6% of all users clicking through to the second page!

SEO is the process of understanding and working on those all-important factors so you can climb the ladder towards those page 1 rankings.

Local SEO for Architects

Local SEO is an architect’s best friend. It’s the process of optimizing your platforms to appear to anyone searching in your local area, which is extremely useful for people not looking to travel far, and those who want to work locally with someone on a large scale project.

An example of important keywords to use across your site could be:

  • ‘Architects in *location*’
  • ‘Architects near me’
  • ‘Local architects’
  • ‘Architects in my area’
  • ‘Recommended local architect’

It’s important to consider how you can create pages across your site in order to target these terms, making sure you appear when these terms are put into any search engine.

Another important aspect to local SEO is marking your business on Google Maps using a Google My Business Profile.

By keeping this page regularly updated with things such as positive reviews from previous clients or keeping galleries up to date with modern work, you are more likely to appear as a reliable page for anyone searching for an architect.

Top Tips for Architect SEO

We’ve put together a list of five top SEO tips for architects so your business can start climbing the rankings today.

1. Targeting keywords

It’s vital to have a good understanding of the keywords and keyphrases that customers will search in order to find your portfolio online. Search engines will rank your website according to the keywords they find within your content.

For an architect, location is a hugely important aspect of keyword strategy. Which goes hand in hand with our previously mentioned local SEO guide.

It’s really important to take things that potential clients may search into account when they are looking for your services. By putting yourself in their shoes, you can get a better understanding of the content that you should produce for your website or include in your portfolio.

Keyword research can be done by using specialist tools, like Google Keyword Planner, but it can be difficult to get accurate results if you aren’t using an SEO agency.

Here’s a list of some SEO keyword ideas which are relevant to architects:

  • Cheap Extension
  • Free Quotes
  • Quality local architect
  • Architecture firm
  • Cheap house plan
  • Recommended service
  • Home design

These keywords will likely be the USPs of your business, so it’s likely that you’re already shouting about them. But, if you’re not – be sure to include them in the body of your content and also the meta title and description of your work to really boost your traffic.

2. Add Keywords to your Site Meta Info and Page Content

SEO can seem extremely complicated, especially for those who don’t know where to begin. Researching keywords is just the beginning and even that is daunting. It reveals how many search terms you need to be aware of, and how many different ways the same thing can be searched.

But with a challenge like this our best advice is to start small. By optimizing your site for critical keywords now, eventually as you become more comfortable with SEO and develop your understanding you can improve how niche your content becomes.

One of the best places to start this process is with page titles and meta descriptions on your website.

  • The page title is what appears first when clients search for your architecture business.
  • The meta description is the 1-2 lines that appear underneath the search results. Here you should include some key reasons why people should choose your architectural firm.
  • By making sure that these pieces of text are unique and include keywords we mentioned earlier, it helps both search engines and clients quickly understand what it is you’re offering and why they should click through to your site.

    3. Make sure Technical SEO is on Point

    Improving your keywords is just one part of the power of SEO. To deliver a website experience which users will come back to time and time again, you need to make sure that your technical SEO is working as it should.

    Technical SEO refers to the practice of optimising a website’s technical elements to enhance its visibility in search engines. Technical SEO includes many factors to ensure that it is easily accessible and crawlable by search engines, including:

    • URL Structure
    • Sitemap
    • Server Configuration
    • Page loading speeds
    • Broken links (404s)
    • Href Lang Tags
    • Canonicalisation
    • Image alt tags
    • And the list goes on!

    By implementing technical SEO, you’re attracting all-important organic traffic generated by your rank on search engines. Alongside SEO benefits, having a highly functional and usable site can help convert more website visitors into customers!

    There are a lot of free SEO audit tools but the results may be hard to understand if you’re not an SEO specialist. Consider a paid SEO audit to get to the bottom of any issues holding your site back in the search results.

    4. Create Relevant, Useful Content

    Content creation is another great strategy when you’re trying to excel at SEO.

    Your content can cover a huge range of features including a regular blog, guides on house building practices, architectural FAQs and videos which all enrich the user experience.

    When creating content for your website it’s important to consider a wider audience. People searching for any sort of home renovation, no matter the scale of it, they will need someone professional to guide the way.

    Try adding some well-written content about projects you’ve completed or something you’re working on with some tips for anyone looking to undertake similar projects in the future.

    Here are some ideas for potential blog content for an architect:

    • Top Tips on House Design
    • How to become an eco-friendly home
    • Best home designs for tech-addicts
    • Loft conversion errors to avoid
    • Converting your first home

    Keep in mind it’s also an opportunity to rank for a different spectrum of keywords (referred to as long-tail-keywords) and yet again will boost your SEO. 

    Don’t forget to add a call to action with a link to how clients can get in touch easily. It could tip the decision of a client to go with your service if they have really engaged with a blog post and gained an understanding of your abilities.

    5. Scale your SEO with link building

    If you’ve taken on board the first four tips then you may find yourself read for some more in depth SEO.

    The final tip can really help supercharge your website and rank above the competition!

    One of the biggest factors for Google when analysing websites is the number and quality of links from other sites that point back to yours. 

    backlinks SEO

    But how do you go about getting these links? That is an art in itself, involving:

    • Guest posting on authoritative sites in the architectural industry. Approach the site and see if you can write an informative post on a topic you can add real value on.
    • Look to approach similar directories such as a list of local architects or ask for a link from building firms or surveyors you work with.
    • Another trusted method is the use of digital PR, which is basically doing something notable like announcing a grand design – many architectural blogs will be happy to feature these on their site.
    • Finally, never downplay the power of reviews. By encouraging your clients to review your services, you demonstrate your abilities as well as potentially earning a backlink in the process. You are also then seen as a reputable and trustworthy person to go to.

    How About PPC For Architects?

    SEO can take a few months to really see results. But pay-per-click (PPC) or Google Adwords can give you instant website traffic for chosen keywords.

    These paid results are at the top of the page and you can be quite specific about the terms to target. Of course you’ll need to pay Google for the click. As well as a Google Ads specialist for the cost to set up this ad themselves.

    Most people looking for an architect will need someone close to them, which is why PPC works well as you are able to set a target radius for where your ads will show.

    google adwords

    Confused by SEO for Architects? Search Hog Can Help

    It’s perfectly normal to feel overwhelmed with SEO for architects – even after reading this guide! Both getting to grips with SEO and running your architectural firm can be a challenging task. If you want to leave the SEO to an expert, an SEO consultant could be the best option for you.

    If you would like any help with the SEO strategy for your architecture firm, please get in touch with Search Hog today. We can help skyrocket your website visibility and attract more clients to pay for your architectural services!


    SEO Blogger at Search Hog

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