Whether you’re a mobile hairdresser or manage several staff members in your own beauty salon, getting new customers in the door is crucial for your business. This SEO guide for hairdressers and beauty salons will simplify what SEO is and how you can get your business booming!
Throughout this guide, you’ll pick up tips on improving your search engine ranking to reach and acquire brand new clientele.
What is SEO?
SEO, or Search Engine Optimisation, is the process of improving your website’s visibility online. This can be done by using significant keywords surrounding your subject matter.
This means that whenever a potential customer is searching where they can get their ‘new look’ or their ‘new do’, your salon more likely to be clicked on. You’ll end up more booked up than ever!
Why is SEO important for your Hairdressers/Beauty Salon?
Regardless of being in a bustling city or a quaint village, the number of local hairdressers and beauty salons likely means stiff competition. A search like “salons in …” or “hairdressers in…” could display hundreds of varied websites.
This underscores the significance of SEO for your venture. It provides the edge. The beauty sector’s competitiveness is common knowledge. Fine-tuning your website can potentially result in increased bookings.
Search platforms, such as Google, utilize various parameters to generate a list of top-ranking websites for user queries. The better your salon measures up on these criteria, the more prominent your website will be.
In truth, over 25% of users click on the number 1 search result. After this the click-through-rate drops the further down the page you are. Your website is almost completely invisible by results page 2.
SEO will help you optimise your performance on ranking factors, so you can move towards the number 1 spot. Or at least within the first search page, which receive the most clicks!
Local SEO for Hairdressers and Beauty Salons
For hairdressers and beauty parlors, local SEO is paramount. It’s about tailoring a website to show up for location-specific searches – crucial for established salons, or mobile hairdressers seeking nearby customers.
- ‘Hairdressers in Devon’
- ‘Beauty Salons near Barnstaple’
- ‘Makeovers in Cornwall’
- ‘Haircuts Cornwall’
Always append your address at your website’s bottom. This inclusion boosts relevance for geographic terms.
Another key component of local SEO is marking your presence on Google Maps via Google My Business.
Consistently refreshing your Google My Business account, showcasing photos of your handiwork or items, and accumulating glowing reviews, is pivotal to appear in local searches – a must for stylists or any entrepreneur aiming to highlight their skillset and novel offerings!
Top Tips for Hairdressers’ and Beauty Salon’s SEO
We’ve put together these five SEO tips for Hairdressers and Beauty Salons so you can start making the changes you need to start climbing the rankings today.
1. Target your keywords
Grasping the keywords your potential customers use online is essential. Search engines position your website based on detected keywords.
Besides geographically relevant terms, ponder over other terms clients might use when scouting for beauty services.
Here are some keyword inspirations for hairdressers or beauty parlors for website enhancement:
- Open on Sunday
- COVID adapted
These keywords will likely be big draws for your business, so make sure to include these kinds of keywords in your text and meta title/descriptions (more about these later on!)
2. Add Keywords to your Site Meta Info and Page Content
Undeniably, SEO can appear daunting, especially for salon professionals preoccupied with clients. Your keyword investigation should spotlight an array of pertinent search phrases.
Regardless of the intricacy, the golden rule is: begin modestly. Start optimising for a select group of keywords, then progress as you familiarise with SEO.
Begin with the meta descriptions and meta titles.
The meta title is the initial glimpse clients get when they search in your domain. Meta descriptions are the concise blurbs seen in search outcomes. Ensure distinctiveness for each title and description, sprinkling in key terms, offering an overview of your offerings. This enhances the page’s relevance.
Ensuring that each page title and meta description is unique and includes target keyword/s gives potential client a brief idea of your services and products. This will help to optimise that page for those terms.
To edit your meta info and page titles, you’ll need to be able to access your website’s content management system (CMS).
3. Make sure Technical SEO is up to scratch
Nonetheless, keyword enhancement is just step one. For a stellar user experience, ensure your technical SEO is flawless.
Technical SEO fine-tunes your site’s infrastructure, ensuring speed, accessibility, and user-friendliness. Quicker websites rank significantly higher on search engines and it’s becoming more and more important. Here are some other technical SEO considerations:
- URL structure
- Page loading speeds
- Broken links (404s)
- Image alt tags
- Site localisation
- Much, much more!
Implementing technical SEO is crucial when you’re trying to attract all-important organic traffic generated by search engines. As well as the SEO benefits, creating a highly functional and usable site is also a great way to convert those casual browsers into your clients.
There are free technical SEO audit tools such as Google’s Page Speed Insights, but it might be difficult to make sense of the results without the help of an SEO specialist. Consider a paid SEO audit as a useful starting point to start to uncover and fix any technical issues on your site.
4. Create Relevant, Useful Content
Content crafting is a potent weapon in the SEO arsenal.
Though not overtly sales-oriented, amplifying site traffic through content can address customer inquiries, potentially leading to more bookings.
While fabricating content – FAQs, tutorials, videos, etc., consider the broader audience. What are clients seeking? Whether it’s trending beauty advice or the latest hair fashion, they need professionals to fulfill these requests.
Draft engaging pieces on current fads or beauty shortcuts. Who knows, this could attract clientele in droves.
When creating content like FAQs, help pages, videos and more, think about your broader audience. What does your potential client want from your salon and what is your audience searching for? People searching for new beauty tips, and the newest haircut trend, need someone to provide the makeup or recreate that 80’s mullet!
Here are some more blog content ideas for Hairdressers and Beauty Salons:
- Coolest Hairstyles in 2022
- Best Beauty Salons in [location]
- Best Beauty Products
- Reasons Your Hair Could Be Getting Damaged
- Best Hair Products
Remember, it’s also an opportunity to rank for a much broader set of keywords (referred to as long-tail keywords) and to therefore boost your SEO.
Don’t forget to add a call to action to ‘book now’ with a link to your booking page. It could encourage your future clients to book with you over your competitors!
5. Scale your SEO with link building
If the initial four pointers are implemented or were previously in place, it’s time for advanced SEO.
This concluding advice is invaluable for salons in crowded markets.
One dominant factor in Google’s rankings is the volume and quality of external links pointing to your site.
For this, cultivate connections with reputable sites for link building. This fosters trust and boosts traffic.
The optimal long-term strategy is producing premium content other sites wish to link to, but also being active in reaching out to other websites for links. Here are some options for link-building to consider:
The best way to build links long term is through a targeted content marketing strategy, creating quality content that other sites will want to link to, although you may want to speed up the process using the strategies below:
- Guest posting on authoritative sites in the beauty industry. Try approaching a site and seeing if you can write a new post for them in exchange for a link.
- You may also look to approach relevant directories.
- Another tried and trusted method is using digital PR – basically doing something newsworthy, like collaborating with a notable beauty influencer, or creating a pop up shops or maybe announcing plans for an expansion. These methods should create a positive buzz for your business in your local community.
- Finally, never underestimate the power of reviews. Encouraging media outlets and blogs to review your services or maybe your employees work can demonstrate the quality of your business as well as earning much-needed links. Reviews may also sway some online browsers to become willing clients.
How About PPC For Hairdressers and Beauty Salons?
Whilst SEO can take months to see results, PPC (Pay-Per-Click) or Google Adwords can rocket to you the top of the search result pages straight away!
That’s because, paid ads usually take up the top search engine results before the ‘organic’ or non-paid results.
For service-based business such as hairdressers and beauty professionals, you will probably want to focus on text-based ads (Search ads) that focus on people searching for your tagret keywords in close proximity to your business (eg. ‘men’s barber in [location]’. You can even pay to have your Google Maps result highlighted at the top of the list!
To set up these ads effectively, you will have to pay both Google for the click, and an agency for the cost to set up the ads themselves.
Google has made it easier for ads to be set up by individuals. However setting it up yourself may lead to incorrect targeting and overspending on the wrong terms so it’s best to get the help of a PPC professional!
Confused by SEO for Hairdressers & Beauty Salons? Search Hog Can Help
It’s perfectly normal to feel overwhelmed about setting up the SEO yourself for your business. We hope this SEO guide for Hairdressers and Beauty Salons has helped, but if you are still confused about SEO, consulting a specialist SEO agency could be the best option for you!
If you would like any help with the SEO strategy for your business, please get in touch with Search Hog today. We can help improve your website visibility online and attract more clients to book with you!