Whether you run a family photography business or are a party videographer, getting new enquiries through your website is vital. In this SEO guide for photographers and videographers, we’ll look at what SEO is and why it’s so important for your business’ website.
In this guide, you’ll pick up new ways to improve your search engine ranking and get those essential bookings.
What is SEO?
SEO, or Search Engine Optimisation, is the process of increasing website visibility, which can be done by utilising valuable keywords in your field.
This means that when a potential clients search for a baby photographer, or for someone to shoot a music video for them, your website is more likely to be clicked on when including your chosen keywords. Consequently, you’ll end up more booked up than ever!
Why is SEO important for your website?
Depending how saturated the market is in your area, a search for “Photographers in…” or “Videographers near me” could show an overwhelming number of results.
This is why SEO so important for your business – it’s a way to become noticeable in such a crowded and competitive field of work. SEO can help you obtain larger number of bookings and job opportunities.
Search engines, like Google, use various factors to rank your website against other sites when prospective customers search for photographers or videographers. The better your website ranks on these different factors, the higher up the rankings your website will be.
Over 25% of users will click on the first search result. From there, the likelihood that your website is going to be clicked on drops dramatically. The possibility of your website being clicked on by results page 2 is unlikely.
SEO will help you optimise your website’s performance, so you can move towards that top spot, or at least the top 4 positions which account for most clicks.
Local SEO for Photographers & Videographers
Another very important thing to consider for both photographers and videographers alike, is local SEO. Local SEO is the process of optimising a site to appear for searches related to the local area – which is especially relevant for gaining local cliental.
For example, important keywords could be:
- ‘Photographers in Devon’
- ‘Videographers in Falmouth’
- ‘Cameramen in Cornwall’
- ‘Camera Operator Devon’
- ‘Family Photographer near me’
You can optimise you site and content by targeting these keywords, so they appear in local searches. Including your address in the footer of your website is another method to use to improve your site’s relevancy for location terms.
Another important aspect of local SEO is appearing on Google Maps using Google My Business.
Regularly updating your Google My Business profile, adding quality images, and gathering positive reviews is a big part of appearing for local searches – highly recommended for all photographers and videographers!
5 Top Tips for Photographer’s and Videographer’s SEO
We’ve put together these five SEO tips for photographers and videographers so you can start making the necessary changes and climbing the rankings today.
1. Targeting keywords
It’s vital to have a clear understanding of the keywords and phrases that your customers will use to find your services. Search engines, like Google, rank your website according to the keywords they locate.
As well as location-based terms as mentioned above, it’s important to think about keywords potential clients may search for, when looking for someone to take capture their special day, for example.
Keyword research is usually done using specific tools such as Google Keyword Planner as well as competitor analysis, but these tools may not be accessible to you if you’re not using an SEO consultant.
Here are some SEO keyword ideas for photographers and videographers you may want to include on your site when optimising your website:
- Wedding/ Family
- Portrait/Landscape photography
These keywords could be unique to your service, so it’s important to mention them on your site, if you don’t already make sure to include the keywords in the text and meta title/descriptions (more about these later on!)
2. Add Keywords to your Site Meta Info and Page Content
There’s no doubt SEO can seem extremely complicated, especially for photographers and videographers that have a million different things to do in a day. A keyword research of your subject matter will have revealed just how many different search terms you need to be aware of.
However, the best advice you can take when facing a big challenge is: start small. Optimise your site for significant keywords and then keep improving as you become more comfortable with the SEO process.
One of the best places to start is with the meta descriptions and page titles on your site.
Ensuring that each page title and meta description is unique and includes target keyword/s and gives potential customers a brief idea of what to expect and helps to optimise that page for that term.
To edit your meta info and page titles, you’ll need to be able to access your website’s content management system (CMS).
3. Make sure Technical SEO is up to scratch
However, improving your target keywords is just a starting challenge when optimising SEO. To deliver the kind of website experience that users have come to expect, you need to make sure your technical SEO is up to a high standard.
Technical SEO involves optimising the infrastructure of your website so it’s fast, completely accessible, and user-friendly. Site speed has become more and more important for SEO in recent years, with the faster sites ranking a lot higher than the slowest ones.
Technical SEO deals with the underlying structure of your website, including:
- Site structure
- Site speed
- Broken links (404s)
- Image alt tags
- Site localisation
- Canonical tags
- Structured data such as review snippets
Implementing technical SEO is crucial when you’re trying to attract all-important organic traffic generated by search engines. As well as the SEO benefits, creating a highly functional and usable website is also a great way to convert those online researchers into budding clients.
There are free technical SEO audit tools such as Google’s Page Speed Insights, but the results may be hard to decipher if you’re not a SEO specialist. Consider a paid SEO audit as a useful starting point to start to uncover and fix any technical issues on your site.
4. Create Relevant, Useful Content
Content creation is a great line of attack when you’re trying to conquer SEO.
Content can cover a wide range of features including blogs, FAQs, help pages, videos and more, which all help to enrich the user experience.
Although these may be less sales-focused, improving the traffic on your website through content can, for instance, answer customer queries, all ultimately leading to more business.
When creating content for your website, think about your broader audience. People searching for ‘cute wedding photo ideas’ or ‘how to shoot the best short film’ might need your expertise.
So why not make more well-written content to boost to your website to the next level, enhancing your current works? You could even base content around common questions you get from customers.
Here are some content ideas for your website:
- How to get the best candid photos?
- How to get the best formal wedding photos?
- Types of photography you should know
- How to shoot the best videos
- Your best music videos and how they were made?
Remember, it’s also an opportunity to rank for a much broader set of keywords (referred to as long-tail keywords) and boost your SEO.
Don’t forget to add a way to ‘book now’ where you can link your business’ booking information. It could tip the balance for those who may be keen to acquire a professional’s work like yourself, persuaded whilst reading one of your blogs!
5. Scale your SEO with link building
If you’ve implemented the first four tips, you could be ready for some more advanced SEO.
This final tip could put you at a real advantage as a photographer or videographer, who finds yourself having difficulty trying to get out of the shadows of your competition.
One of the biggest factors in Google rankings is the number and quality of links from other sites that point to yours.
To do this, try to establish relationships with authoritative and trustworthy sites when you’re link building. That way you’ll start to increase trust as well as traffic.
The best way to build links long term is through a targeted content marketing strategy, creating quality content that other sites link to, although you may want to speed up the process using the strategies below:
- Guest posting on authoritative sites in the arts industry. Try approaching a site and seeing if you can write an informative post for them in exchange for a link.
- You may also look to approach relevant directories.
- Another tried and trusted method is through the use of digital PR – basically doing something newsworthy like a social media take over on another account or hosting an event, even a gallery to exhibit your work. This way you can create a positive reputation in your local community.
- Finally, never underestimate the power of reviews. Encouraging media outlets and blogs to review your services can demonstrate the quality of your service as well as earning much-needed links.
How About PPC For Photographers & Videographers?
Whilst SEO can take months to see results, PPC (Pay-Per-Click) or Google Adwords can give you immediate results.
Paid ads usually take up the first 3-4 spaces at the top of the search engine results, even before the other non-paid search results are featured, meaning they can attract plenty of attention to your website.
For service-based business such as photographer and videographers, you will probably want to focus on text-based ads (Search ads), with a wide range of bidding options available based around a target cost per click, per site action or other website event such as submitting a contact form.
You can also set up geo-location targeting meaning you only show ads to people in certain geographic areas – perfect if your photography or videography business is focusing on a local niche.
The catch is that you will need to pay Google for the click, as well as a PPC agency for the cost of set up.
It may well end up costing you more than getting the help of a professional!
Confused by SEO for Photographers & Videographers? Search Hog Can Help
It’s perfectly normal to feel overwhelmed about setting up the SEO for your photography or videography based site. We hope this SEO guide for Photographers & Videographers has helped. If you are still confused about SEO, you may want to consider consulting a specialist SEO agency.
If you would like any help with the SEO strategy for your business, please get in touch with Search Hog today. We can help improve your website visibility online and attract more customers to book your service!