Having people find and book you online is essential for plumbers. In this SEO guide for plumbers, we will take you through the basics of SEO and explain how it can help you.
You’ll learn valuable information to help you improve your search engine ranking to attract new customers.
What is SEO?
Search Engine Optimisation (SEO) is the process of boosting your website’s visibility online, making your business easier to find.
This means that whenever someone searches for a plumber, your website is more likely to be clicked on, helping you get more bookings than ever!
Why is SEO important for Plumbers?
When people search for “local plumbers”, they’re often inundated with numerous options.
In today’s digital era, it’s paramount for plumbers to ensure their website ranks prominently on search engines like Google—think of it as the contemporary Yellow Pages. Failing to be in the spotlight means missing out on potential clientele.
Search engines use a plethora of criteria to rank listings when someone seeks out a plumbing service.
Excelling in these ranking factors means you’ll be higher up in the search results.
According to research from Backlinko, the #1 result on Google is clicked on 31.7% of the time. This makes it 10x more likely to be clicked on than the 10th results (the last one displayed on page 1).
Clicks fall to almost zero for results on page 2.
SEO will help you to optimise your performance on key ranking factors, to help you move towards that coveted first spot, or at least the top 4 positions which account for the majority of clicks.
Local SEO for Plumbers
Local SEO is non-negotiable for plumbers. It’s all about finetuning your website to be more visible in searches relevant to your vicinity.
Given that plumbing is a localized service, people often search with terms like:
- ‘Plumbers in Cornwall’
- ‘Plumbers in Falmouth’
- ‘Plumbers near me’
- ‘Local plumbers’
- ‘Find Plumber close to me’
Developing content or pages addressing these terms can enhance your visibility in local searches.
Moreover, marking your presence on Google Maps via a Google My Business profile is another avenue of local SEO. Regularly updating your profile with quality photos and accumulating positive feedback boosts your chances of appearing in localized searches.
5 Top SEO Tips for Plumbers
We’ve put together these top five SEO tips for plumbers to help you improve your search ranking today:
1. Target your keywords
Familiarise yourself with the search terms your potential customers are using. Google and other search engines rank your site based on detected keywords.
Tools like Google Keyword Planner can aid in this, but if they’re not available, consider:
These keywords may also be the USPs of your service, so you may be including them already. If not, look to add them throughout the text on your site, and it the meta title and descriptions (read on for more information!)
2. Add Keywords to your Site Meta Info and Page Content
Begin your SEO journey by focusing on meta descriptions and page titles.
These elements provide initial impressions to your visitors and influence how Google ranks your content.
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Ensure that every page title and meta description is unique and incorporates relevant keywords. This approach aids in setting the right expectations for prospective customers and enhances your website’s visibility on Google when it matches search queries closely. Think carefully about how many keywords you include per page so you don’t look spammy.
To modify your meta information and page titles, utilise the content management system (CMS) of your website.
Alternatively, you can update this information directly in HTML. For guidance on editing page titles, meta descriptions, and more, refer to the helpful resources available on Google Webmasters support.
3. Make sure Technical SEO is on Point
A stellar user experience is a cornerstone of SEO. Technical SEO revolves around your website’s architecture, making it quick, navigable, and user-centric.
- URL structure
- Page loading speeds
- Broken links (404s)
- Image alt tags
- Site localisation
- Much, much more!
Optimising your technical SEO is vital to essential for attracting organic serach traffic. As well as the SEO benefits, creating a website with a quality UX will help persuade potential customers to book you over your competitors.
There are free technical SEO audit tools such as Google’s Page Speed Insights but the results may be hard to interpret if you’re not an SEO specialist.
You might consider a paid SEO audit to uncover and fix any technical issues on your site.
4. Create Relevant, Useful Content
Producing high-quality content like articles, FAQs, and videos can greatly enhance your SEO efforts. Not all content has to be focused on making a sale; often, just providing answers to frequent plumbing inquiries can prove to be advantageous.
Consider the wider audience when developing content for your site. Individuals looking up plumbing issues might ultimately conclude that they require a plumber’s services!
Incorporate engaging content related to plumbing that offers value to your prospective clients. Reflecting on the most frequent questions posed by your customers can serve as an excellent starting point.
Below are additional blog content suggestions for plumbers:
- FAQs on plumbing
- How to clear your own drains
- What do plumbers do?
- When do I need a plumber?
- How much training do plumbers have?
- How to choose a good plumber
Remember, this is a key opportunity to include as many primary and secondary keywords and phrases as possible.
You should also include a ‘call to action’ to make it easy for people reading your blog to book you.
5. Scale your SEO with link building
External links to your site are a significant SEO ranking factor.
Instead of sheer quantity, prioritize the quality of these links. For plumbers, methods to enhance link building might include guest posting on respected plumbing sites, getting listed on local directories, or using digital PR strategies.
To build links with other sites you may need to employ a targeted content marketing strategy.
For plumbers, building links can be tricky. However, there are a number of strategies you can use:
- Consider contributing guest articles to reputable sites in the plumbing sector. Reach out to pertinent websites and propose creating guest content for them in return for a backlink to your site.
- Seek out relevant directories, especially those listing local plumbers.
- Leverage digital PR strategies. For instance, engage in newsworthy activities like sponsoring a local community event or a children’s soccer team. This not only elevates your visibility but also helps build a favorable reputation within the local community.
- Lastly, the value of reviews should not be overlooked. Motivate media outlets and blogs to review your services, as this can validate your quality and secure valuable backlinks.
How About PPC For Plumbers?
Whilst SEO can take months to see results, PPC (Pay-Per-Click) or Google Adwords can give you instant website traffic for chosen keywords.
Paid ads usually take up the first 3-4 spaces at the top of the search engine results, meaning they can attract plenty of clicks for your page. You can also set up geo-location targeting meaning you only show ads to people in certain geographic areas, ideal for plumbers looking to get more business in their area.
For service-based business such as plumbers, you will probably want to focus on text-based ads (Search ads), with keyword targeting available focused on target terms such as ‘plumber in [location]’ etc.
The catch, of course, is that you will need to pay Google for each click on your link, as well as a PPC agency for the cost to set up the ads themselves.
In the long run, SEO is usually a more cost-effective strategy as the costs-per-click keep increasing, whilst SEO clicks are technically ‘free’.
Confused by SEO for Plumbers? Search Hog Can Help
SEO is complicated, so don’t worry if you still feel confused.
If this is the case, consider consulting a specialist SEO agency that can help.
If you would like any help with the SEO strategy for your plumbing business, please get in touch with Search Hog today. We can help improve your website visibility online and attract more people to book you!