When searching for a new job, most people will turn to the internet for help, so getting traction through your website is essential for any recruitment agency. In this SEO guide tailored specifically to recruitment agencies, we will dive into its importance and how you can begin applying it to your website.
We aim to enhance and improve your search engine ranking by applying the information in this guide to ensure you are the agency people will turn to.
What is SEO?
SEO, or Search Engine Optimization, is the biggest secret to improving website visibility. Making sure that your site is the easiest to access when people search for certain key-words which apply to your services.
This means that if potential employees search for a recruitment agency, your website is most likely to appear first. Resulting in it being visited more frequently. This could develop a huge boost in applications or interest in the services you have to offer.
Why is SEO important for your website?
Searching for a recruitment agency will offer a browser hundreds of results. Hence why SEO becomes so important. It will make your work appear higher than other competitors.
SEO is essentially the ability to ensure you are the person, or website, people visit first when searching.
Google, as well as many other search engines, apply a number of factors when ranking the results they present users with. The better you rank, the more likely you’ll appear higher on a page.
According to research from Backlinko, the #1 result on Google has an average CTR (click-through-rate) of 31.7%. Which is over 10x more visited than search result which appearing at the bottom of the first page.
If your website doesn’t make it to the first page of search results, it’s reported that 11.9% of users click through to the second page of results. Which isn’t what we aim for. We want to start climbing those rankings.
This is where SEO comes in extremely handy. It helps optimize your ranking and will allow you to move up the ladder to the number one spot. Or at least the first four positions, thus gaining the majority of user clicks.
Local SEO for Recruitment Agencies
Local SEO should be a recruitment agency’s top priority. It’s the process of optimizing your platforms to appear to anyone searching in your local area, which is extremely useful for people searching for a short commute distance, especially if they are looking to become a long term client.
An example of important keywords to use across your site could be:
- Local recruitment agency
- Recruitment agencies in *location*
- Successful recruitment agency
- Recruitment agency near me
- Recruitment agency in my area
It’s important to keep in mind how you can apply these terms across your site. They will be essential in making sure you appear when these terms are put into any search engine.
Another important aspect to local SEO is marking your company on Google Maps using a Google My Business Profile.
By keeping this page regularly updated with things such as positive reviews from previous candidates and making sure all the information published is accurate and accessible, you are more likely to appear as a reliable page for anyone searching for a recruitment agency.
Top Tips for Recruitment Agency SEO
We’ve put together a list of five top SEO tips for recruitment agencies so your business can start climbing the rankings today.
1. Targeting keywords
It’s essential to develop a firm idea of the keywords and keyphrases that customers will search when looking for a recruitment agency. Search engines will rank your website according to the keywords they find within your content.
For a recruitment agency, location is a hugely important aspect of keyword strategy. Which goes hand in hand with our previously mentioned local SEO guide.
It’s really important to take things that browsers will search into consideration when they are looking for your services. By looking at a search from an employees perspective, you can get a valuable understanding of the content that you should be producing to maximise search potential.
Keyword research can be done by using specialist tools, like Google Keyword Planner as well as competitor analysis, but these tools may not be accessible to you if you aren’t using an SEO agency.
Here’s a list of some SEO keyword ideas which might apply to your industry, and that might be appropriate to include on your site to optimize search results:
- Recommended recruitment agencies
- Walk-in agencies
- Temp agency
- Job placement
- Fast recruitment agencies
- Job agency
These keywords will likely be the USPs of your business, so it’s likely that you’re already producing content about them. But, if you’re not – be sure to include them in the body of your content and also the meta title and description of your work to really boost your traffic.
2. Add Keywords to your Site Meta Info and Page Content
SEO can seem extremely complicated. Especially for those who don’t know where to begin. Including keywords is just the beginning which many find intimidating. It reveals how many search terms you need to be aware of, and how many different ways the same thing can be searched. So immediately it seems like a lot of work.
Our best advice is to start small when it comes to starting your SEO journey. Optimizing your site for critical keywords now, eventually leads to you becoming more comfortable with SEO. By developing your understanding now you can rapidly improve how niche your content becomes to hone in on what’s needed.
One of the best places to start this process is with page titles and meta descriptions on your website.
By making sure that these pieces of text are unique and include keywords we mentioned earlier, it helps clients quickly understand what it is you’re offering, whilst also optimizing your page.
To edit meta info and page titles on your site, you’ll need access to your websites content management system (CMS).
Otherwise the information can be edited manually in HTML. Google Webmasters support has some incredible useful tips for editing page titles, meta descriptions and more to ensure optimal site visibility.
3. Make sure Technical SEO is on Point
Improving your keywords is just one part of SEO. To deliver a website experience which users will continue to re-visit, you need to make sure that your technical SEO is on point.
Technical SEO involves optimizing the infrastructure of your website so it’s fast and easy to navigate whilst remaining accessible for everyone.
Technical SEO manages the structure of your website which includes:
- URL Structure
- Page loading speeds
- Broken links (404s)
- Site localisation
- Image alt tags
- And many more vital elements!
Technical SEO makes sure you’re attracting all-important organic traffic generated by your rank on search engines. Alongside SEO benefits, a functional and usable site is a great way to convert casual browsers into new candidates.
There are a lot of free SEO audit tools but the results may be hard to understand if you’re not an SEO specialist. Consider a paid SEO audit as a great starting point to uncover and solve any technical issues you’re facing on your site.
4. Create Relevant, Useful Content
Creating unique content to publish on your website is another great strategy when you’re trying to increase your SEO ranking.
This content can cover a huge range of features including an up-to-date blog, FAQs, help pages and videos. All of which add that extra enhancement to the user’s experience.
Despite these factors being less focused on promoting the services you’re offering, improving the traffic on your site through the content you’re producing helps rank service promotion.
When creating content for your website it’s important to consider a much broader audience. Anyone on the hunt for a new job position may end up stumbling onto your site due to your original content.
Try adding some well-written content about candidate success stories or vital things to remember when you’re applying for a job. It adds value to your site, whilst also creating a friendly, approachable attitude to your service. Additionally it’ll show that you’re dedicated to what you do and ensuring your candidates positively benefit too. This could also become a valuable direction to point future candidates in should they ask any questions you’ve already written about.
Here are some ideas for potential blog content for a recruitment agency:
- Vital tactics to ace an interview
- What to look for when searching for a job
- The secrets to a CV that will get noticed by employers
- How to combat new position nerves
- Top things to include in your CV
It’s important to remember that this is also an opportunity to rank for a different spectrum of keywords (referred to as long-tail-keywords) and yet again will boost your SEO.
Don’t forget to add a ‘call to action’ – a link to how candidates can apply easily. If a browser is enjoying your content, this call to action could be the thing that persuades them to go with your service rather than anyone else.
5. Scale your SEO with link building
After taking on the previous four tips and successfully applying them to your site, it’s likely you’re prepared for some slightly more challenging SEO.
This final tip can really benefit a business. Especially those finding themselves in a heavily saturated market. We know it’s difficult to stand out against the competition.
One of the biggest factors in Google rankings is the quantity and quality of links from other sites that point back to yours.
But it’s not enough to base your ranking solely on the quantity of backlinks. Google and other search engines are looking specifically for the quality of these links. By establishing relationships with trustworthy and recognised websites, you will no doubt increase your SEO rank. It’ll also increase trust of candidates alongside traffic.
The best way to build long term links is through a targeted content marketing strategy. Reach out and offer to write a guest post in exchange for a link back to your own site. Not only does it get your name out there, but provides users with a hub for more of your original content.
For recruitment agencies, building a network may be difficult. You might not have a lot of content on a blog of your own, but there are still a number of strategies you can use:
- Approach an informative website in the recruitment industry and see if you can write a high quality guest post in exchange for a backlink to your own blog.
- Look to approach similar directories such as a list of local agencies, well-reviewed or reputable in your area.
- A positive review from a candidate who has used your service can go a long way. By encouraging media outlets and blogs to review your services, you demonstrate a quality service as well as earning all these links. You are also then seen as a reputable and trustworthy person to go to.
- Finally, another trusted method is the use of digital PR, which is basically doing something notable like announcing a new scheme to help people in search of a job. It’s also got the added benefit of creating a positive reputation in the local community.
How About PPC For Recruitment Agencies?
SEO can take a few months to really see results. But pay-per-click (PPC) or Google Adwords can give you instant website traffic for chosen keywords.
3-4 ads appear at the top of a page during a search before non-paid search results begin to be featured. This means that these ads will attract plenty of traffic for your site. But you’ll need to pay Google for the click. As well as a PPC specialist for the cost to set up this ad themselves.
Google have made it easier for ads to be set up by individuals, however you can end up spending money on irrelevant keywords if you’re not sure how to use this feature.
It may well end up costing you more than getting a professional to help!
Confused by SEO for Recruitment Agencies? Search Hog Can Help
We really hope this SEO guide for recruiters has provided a valuable insight, but it’s perfectly normal to feel overwhelmed. Learning about SEO whilst enhancing your website’s traffic can be a challenging task. But if you’re finding yourself more confused than before you read this guide, an SEO specialist could be the best option for you.
If you would like any help with the SEO strategy for your recruitment agency, please get in touch with Search Hog today. We can help supercharge your website and attract even more potential clients!