Whether business has been booming or you’re waiting for your ‘Say Yes to the Dress’ style take off, getting the best visibility for your website, so your future customers can envision their wedding planned with you, is the greatest step forward in your business venture. In this SEO guide for wedding, event and party planners, we’ll look at what SEO is and why it’s so important for your online presence.
This guide will provide you with some valuable tips on improving your search engine ranking to make sure you reach your customers.
What is SEO?
SEO, or Search Engine Optimisation, is the process of improving website visibility, which can be achieved by finding and using the most valuable keywords in your field.
With increased notoriety and higher ranking, this means online searchers will be more inclined to look into your work, meaning you’re more likely to be booked as their wedding planner!
Why is SEO important for your website?
Depending how saturated the market is in your area, a search for “wedding planners in…” could return tens or hundreds of results.
And that’s what makes SEO so important for your wedding planning business – it gives you the opportunity to get ahead of the competition and prove why your organisation is the best for your budding customers.
Search engines, like Google, use several factors to provide searchers for the best results in the categories they are looking for. The better your website can rank on those factors, the higher up in the search engine rankings you’ll find your business.
Would you believe that over 25% of users click on the number 1 search result? The click-through-rate drops dramatically the further down the page you are. This means not being on the first page in search results means you’ll struggle to get an audience through online search results.
SEO will help you move optimise your performance on those ranking factors, so you can move towards that wished for top search result, or at least with the top 4 positions which account for the majority of clicks.
Local SEO for Wedding Planners
Another very important thing to consider for wedding planners is local SEO. Local SEO is the process of optimising a site to appear for searches related to the local area – which is especially relevant for gaining local clients.
For example, important keywords could be:
- ‘Wedding Planners in Cornwall’
- ‘Wedding Planners in Falmouth’
- ‘Wedding Coordinator near me’
- ‘Wedding Planner near Cornwall’
- ‘Getting Married Wedding Coordinator Cornwall’
You will need to think of how you can create optimised pages or content targeting these keywords. As well as including your address in the footer of your website, which is another method you can use to improve your site’s relevancy for location terms.
Another important aspect of local SEO is appearing on Google Maps using Google My Business.
Regularly updating your Google My Business profile, adding quality images, and gathering positive reviews is a big part of appearing for local searches – highly recommended for any devoted businessperson!
5 Top Tips for Wedding Planner’s SEO
We’ve put together these five SEO tips for Wedding Planners so you can start making changes and climbing the rankings today.
1. Targeting keywords
It’s vital to have a clear understanding of the keywords and phrases that your customers will use to find your wedding planning business. Search engines, like Google, rank your website according to the keywords they find.
As well as location-based terms as mentioned above, it’s important to think about keywords potential customers may search for when looking for someone to plan their wedding.
Keyword research is usually done using specific tools, such as Google Keyword Planner as well as competitor analysis, but these tools may not be accessible to you if you’re not using an SEO consultant.
Here are some SEO keyword ideas for a wedding planner that might be useful include on your site when optimising your website:
- Best Wedding Organisers/Planners
- Save money/ Discounts
- Near me/UK
- Book now
These keywords might be unique selling points of your work, so you may mention them already, but – if not – include the keywords in the text of your website!
2. Add Keywords to your Site Meta Info and Page Content
There’s no doubt SEO can seem extremely complicated, especially for a wedding planner who has a million other things to organise. To add to the difficulty, your keyword research will have revealed just how many different search terms you need to be aware of.
The best advice in approaching this challenge is: start small. Optimise your site for critical keywords and then keep improving as you become more comfortable with the SEO process.
One of the best places to start is with the meta descriptions and page titles on your site.
Ensuring that each page title and meta description is unique and includes target keyword/s gives potential customers a brief idea of what your service provides and helps to optimise that page for that term.
To edit your meta info and page titles, you’ll need to be able to access your website’s content management system (CMS).
3. Make sure Technical SEO is up to scratch
However, improving your target keywords is just one part of the SEO battle. In order to deliver the kind of website experience that users expect, you need to make sure your technical SEO is on par with other websites.
Technical SEO involves optimising the infrastructure of your website so it’s quick, accessible, and user-friendly. Site speed has become incredibly important for SEO in recent years, with the fastest sites ranking much higher than slow ones.
Technical SEO deals with the underlying structure of your website, including:
- Site structure
- Site speed
- Broken links (404s)
- Image alt tags
- Site localisation
- Canonical tags
- Structured data such as review snippets
Implementing technical SEO is crucial when you’re trying to attract all-important organic traffic generated by search engines. As well as the SEO benefits, creating a highly functional and usable site is also a great way to convert those casual browsers into future customers.
There are free technical SEO audit tools such as Google’s Page Speed Insights, but the results may be hard to interpret if you’re not an SEO specialist. Consider a paid SEO audit as a useful starting point to start to uncover and fix any technical issues on your site.
4. Create Relevant, Useful Content
Content creation is a great move forward when trying to excel at SEO.
Content can cover a wide range of features including blogs, FAQs, help pages, videos and more, which all help to enrich the user experience.
Although these may be less sales-focused, improving the traffic on your website through content helps to answer customer queries, more exposure, and ultimately lead to more recommendations.
When creating content for your website, think about your broader audience. Engaged couples searching for the best options for them may be searching far and wide.
Therefore, providing well-written content around your services may interest some potential bookers. This content may well be based around your FAQs.
Here are some subject ideas for your wedding planning content:
- Reasons to Have a Wedding Planner
- Wedding Style Inspiration
- Top Wedding Venues in [location]
- Best Wedding Fairs in [location]
- Best Celebrity Weddings
Remember, it’s also an opportunity to rank for a much broader set of keywords (referred to as long-tail keywords) and boost your SEO.
Don’t forget to add a call to action to ‘book now’ or ‘book a consultation’ with a link to your booking page. It could tip the balance for website visitors already considering your services whilst reading one of your blogs!
5. Scale your SEO with link building
If you’ve implemented the first four tips, you could be ready for some more advanced SEO.
This final tip could see your service winning over clients and put your miles ahead of your competition. One of the biggest factors in Google rankings is the number and quality of links from other sites that point to yours.
To do this, try to establish relationships with authoritative and trustworthy sites when you’re link building. As a consequence, you’ll start to increase trust as well as traffic.
The best way to build links long term is through a targeted content marketing strategy, creating quality content that other sites naturally link to, although you may want to speed up the process using the strategies below:
- Guest posting on authoritative sites in the wedding service industry. Try approaching wedding blogging sites and seeing if you can write an informative post for them in exchange for a link.
- You may also look to approach relevant directories such as list of local wedding planners online or local newspapers.
- Another tried and trusted method is by using digital PR – basically doing something newsworthy, like organising a high profile or large wedding, or possibly launching a pop-up shop. This has the added bonus of creating a buzz in your local community, which will hopefully lead to more customers.
- Finally, never misjudge the power of reviews. Encouraging media outlets and blogs to review your wedding planning service can demonstrate the quality of your service as well as earning much-needed links.
How About PPC For A Wedding Planning Service?
Whilst SEO can take months to see results, PPC (Pay-Per-Click) or Google Adwords can give you instant website traffic for chosen keywords.
Paid ads usually take up the first 3-4 spaces at the top of the search engine results, before the other non-paid search results are featured, meaning they can attract plenty of clicks for your business.
For service-based business such as wedding and event planners, you will probably want to focus on text-based ads (Search ads), with different options for keyword targeting available such as targeting based on the page content or more focused on your target terms such as ‘wedding planner in [location]’ etc.
But, you will need to pay Google for the click, as well as a PPC agency for the cost to set up the ads themselves.
Google have made it easier for ads to be set up by individuals, however you can end up spending money on irrelevant keywords if you’re not sure how to use this feature.
It may cost way more than getting the help of a professional!
Confused by Wedding Planner SEO? We Can Help!
It’s perfectly normal to feel overwhelmed about setting up the SEO for your wedding planning business. We hope this wedding planner SEO guide has helped, but if you are still confused, consulting professional SEO experts could be the best option for you.
If you would like any help with the SEO for event planners such as wedding or event planners, please get in touch with Search Hog today. We can help improve your website visibility online and attract more customers to book you!