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SEO Keyword Research Services

It’s likely that you found this web page by putting the relevant keywords into a search engine to find an SEO agency to help with your keyword research. If you did, then you’ll already know that understanding the keywords used by your potential customers is vital to thriving in today’s competitive digital landscape.

Whether you operate an eCommerce site or you’re a local business looking to rank higher than your competitors, our SEO keyword research services are designed to optimise your online presence and skyrocket you to success.

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The Importance of Keyword Research for SEO Success

Link building, competitor research, and rank tracking are all vital elements of a successful SEO strategy (among others!). But before you can implement these factors, you need to carry out detailed keyword research.

Keyword research is crucial for driving traffic and conversions to your website and making sure that you’re seen online. If you’ve never undertaken academic, strategic research before, it’s likely that you’ll need some help researching your keywords and formulating a tactical keyword strategy. This is where the keyword experts at Search Hog come in…

By identifying the right keywords and implementing an effective strategy, we ensure your content reaches your target audience, drives organic traffic, and boosts your site’s rankings.

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“Search Hog can help identify the best SEO keywords for your business, building a strategy to help dominate the rankings.” Alex Deremez, Sales Manager at Checkpoint Safety

Finding SEO Keywords: How to Identify The Best Terms for your Website

SEO keyword research can take many different forms depending on your objectives. Let’s delve deeper into the different types:

Optimising eCommerce and Service Landing Pages

For eCommerce and service-based websites alike, selecting the right keywords is essential to attract potential customers.

Competition in these domains is fierce, and if your competitors are using a powerful keyword strategy and you aren’t, your website will be left languishing at the bottom of the SERPs (search engine results pages). Our strategic keyword research services will supercharge your website and include the following:

  • Identifying Product-Specific Keywords: Targeting keywords related to individual products or services to enhance your visibility online.
  • Category-Level Keywords: Using broader keywords to capture traffic for entire product categories and capitalise on them.
  • Commercial Intent Keywords: Identifying keywords with buying intent to increase conversion rates.

Long-Tail Keywords for Blog Content

Words are the engine which drives your website, and this is why blogs are such a powerful tool for driving organic traffic. Long-tail keywords are less competitive and highly specific, making them ideal for blog content.

We can identify the keyword gaps in your content and optimise your website with a comprehensive blog plan based on our keyword research.  Our blog keyword research strategy involves:

  • Topic Clustering: Grouping related long-tail keywords to cover topics comprehensively.
  • Answering User Queries: Focusing on keywords that answer common questions within your industry.
  • Content Depth: Creating in-depth articles that provide valuable information and engage readers.

Boosting Local SEO with Targeted Keywords

Local SEO is vital for businesses targeting specific geographic areas. We offer local SEO keyword research services to enhance your search visibility in your target area through:

  • Geo-Targeted Keywords: Including city or region names in keywords to attract local customers.
  • Local Intent Phrases: Using phrases like “near me” or “in [city]” to capture local search traffic.
  • Google My Business Optimisation: Ensuring your business appears in local search results and maps.

Competitor Keyword Analysis

Sun Tzu, a Chinese military general, strategist, and philosopher, once said, “Know thy enemy and know yourself; in a hundred battles, you will never be defeated” and this also stands true in the world of keyword research.

Understanding which words your competitors rank for can provide valuable insights into your industry and help you finely hone your own keyword strategy. We offer competitor analysis as part of our in-depth keyword research service, which includes the following:

  • Identifying Gaps: Finding keywords your competitors rank for but you don’t, and filling those gaps.
  • Benchmarking: Comparing your keyword performance against top competitors.
  • Strategic Planning: Developing a plan to target high-value keywords and outperform competitors.

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Search Intent Keyword Research

Different search intents require different keyword strategies. We categorise keywords based on search intent to tailor our approach to you and your business:

  • Informational: Keywords used for seeking information (e.g., “how to fix a leaky tap”).
  • Navigational: Keywords used to find a specific website or page (e.g., “contact page for hairdressers”).
  • Commercial: Keywords used by users looking to buy but needing more information (e.g., “best laptops 2024”).
  • Transactional: Keywords indicating immediate buying intent (e.g., “buy Nike shoes online”).
seo keyword research

PPC Keyword Research

As well as non-paid keyword analysis, we are also able to undertake pay-per-click (PPC) keyword research. This service is similar to our search engine optimisation keyword research service but also includes an estimate cost-per-clicks for your target keywords for paid search campaigns on Google Adwords.

  • Identifying Keywords that Will Convert: Our research will identify paid keyword opportunities for your brand, uncovering the terms most likely to lead to sales.
  • Paid Competitor Analysis: We can identify the paid keywords your competitors are targeting, ensuring you aren’t missing out on any valuable traffic.
  • Paid Campaign Setup: We can use this keyword analysis to set up high-performing ad campaigns designed to dominate the paid search results.

Keyword Mapping Services

Keyword mapping involves assigning specific keywords to different pages on your site.

This ensures that each page is optimised for the right keywords. Our strategic research process includes:

  • Page-Level Analysis: Determining the most relevant keywords for each page.
  • Meta Information Optimisation: Crafting meta titles and descriptions that incorporate target keywords.
  • On-Page Content Strategy: Ensuring on-page content aligns with the chosen keywords for maximum SEO impact.

Ready to Hog the Search Results? We Can Help!

At Search Hog, we tailor our keyword research services to meet the unique needs of you and your online business. Our strategies are designed to boost your online visibility and drive real, tangible results.

The experienced keyword research specialists here at Search Hog can help demystify the world of keyword research, elevating your SEO strategy and helping you achieve the attention your business deserves.

We ensure that the techy science of understanding your keywords is a simple and clear process, empowering you to understand your web presence on a deeper level.

Our SEO experts are here and waiting to help you skyrocket your business. Contact us today to unlock your website’s full potential and achieve SEO success.