Search Engine Optimisation or SEO is the process of optimising your website to achieve better rankings across search engines such as Google and Bing.
There are many different factors (200 according to Google’s last update) that make up a site that ranks well on Google. Here are some of the most important:
Is the website content relevant to the search query?
Is the website user-friendly and easy to navigate?
How fast is the website?
Can the site be easily crawled by Google?
How old is the website?
How many quality backlinks does the site have?
Is the website being shared/linked to on social media?
When we start a project with a new client, we audit a site using these factors, finding the areas which we can improve to make the site more visible.
SEO is a process that takes time and effort, there’s no quick-fixes or instant results like with Google Adwords.
For that reason, you should always be wary of any SEO consultants promising instant results – you may get a ratings boost, but in all likelihood there are some unscrupulous ‘black-hat’ techniques in place and your site will be penalised by Google over time.
We always use ‘white-hat’ SEO techniques meaning we don’t build links from untrustworthy sources, which may harm your site’s visibility and harm your business’s bottom line over time. Our team enjoys troubleshooting sites to find the areas which we can improve and work on to help you climb the rankings!
We differ from other SEO companies in that we have a much more personal approach, getting to know the business by coming to visit your premises with the idea of building up a long-term relationship.
We are happy to work on many different website platforms including Magento, Shopify, WordPress, Wix – however, as Shopify Partners we specialise with working on Shopify stores.
The difference between on-page SEO and off-page SEO can be summarised simply as on-page SEO being work on your own website and off-page is work off of your site.
On-page SEO includes keywords, readability, accessibility, headers – essentially content that you are able to adjust.
Off-page SEO includes tactics like building backlinks to your site.
Both off-page and on-page SEO are very important and necessary in achieving the best results and something we work into all our clients as part of our professional SEO Services.
You will find we have a range of affordable SEO packages to suit a range of different business types. We are able to keep our prices low as we have lower overheads than larger SEO agencies, with no reduction in the quality of service!
For smaller businesses looking for local SEO services, we have cheap SEO packages starting from £550+VAT per month. For more advanced SEO including ecommerce stores, national and international targeting, please get in touch for a custom quote.
We don’t want to lock our clients in to long contracts, however we do have to make sure we have ample time to start seeing results. SEO optimisation is a long-term process that can take months to show results, often the large-scale changes are only seen after a Google core algorithm update which occur every 3 – 6 months.
For this reason our minimum contract term is 3 months, as we believe we can demonstrate tangible results at the end of this time period.