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Shopify SEO Experts

We are a team of freelance Shopify SEO consultants that can help you ‘Hog’ the Search Results

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Shopify SEO Consultant

Hi, I’m Matthew Pavli, a freelance Shopify SEO consultant.

I work directly with Shopify store owners, marketing leads, and agencies who need a senior SEO specialist on Shopify. I’ve been optimising Shopify stores since 2015, and Search Hog is a registered Shopify Partner.

When you hire me, you get me. No account managers, no junior handoff, no template audit reports. I will be utilising my knowledge from working on 100s of Shopify stores to optimise yours.

To manage capacity, I also work with other trusted freelancers such as link-builders, copywriters, web designers and developers to assist with the broad skill-set needed for successful SEO projects.

Take a look at my case studies for more examples of work or get in touch for more info on your project.

Let's get cracking!
seo consultant

“The continuing work done by Search Hog excellent and the way it was presented, in an easy to understand format, is very useful to our business. No idea why you wouldn’t be investing in your SEO, use Search Hog to do it better!”

Sarah BatesManaging Director, Britten Weddings

“We’ve been extremely impressed by Search Hog, they have increased our SEO rankings to appearing on the 1st page. As SEO consultants they have been professional and a pleasure to work with."

Lottie SharlandHead of Social, Anderson Hoare

"We highly recommend Search Hog to anyone seeking to maximise their SEO and grow their business.."

Lily BaringEcommerce Manager, Crafty Cats

"Their services are very cost-effective and more focused and customized than that of bigger agencies."

Francesca NeslerEcommerce Manager Horwood Homewares

"Experience, Quality and we can actually see the results - great SEO services!"

Edwin TaylorFounder, The Vet Service

"Thanks to Search Hog, our company's enquiries and business dramatically improved. Their team provided cost-effective SEO consultancy services."

Alex DeremezSales Manager, Checkpoint Solutions

How do you optimise a Shopify store for Search Engines and AI?

For ecommerce stores, I almost always recommend Shopify to my clients – it has moved from being a platform primarily for startups to being much more scalable for enterprise-level clients as well. However, it certainly has its quirks which mean stores can struggle to rank ‘out of the box’.

Shopify-specific SEO traps that often appear on audits include: thin collection pages, filter URLs that split authority, and product variants that get indexed when they shouldn’t. These are platform-specific issues most generic agencies miss.

Then layer in the SEO fundamentals that apply to any site: content that answers real buyer questions (not “5 reasons to buy our product” filler), fast page speed, clean technical setup, and authority earned through digital PR rather than bought links.

For AI search, around a third of UK commercial queries now return an AI Overview. Getting cited in AI answers takes structured content, clear entity signals, and assets worth citing, alongside maintaining core SEO fundamentals.

What Shopify SEO Services do Search Hog Provide?

Whilst SEO is less of a ‘quick fix’ you will find the long-term results more than worthwhile. Whilst there are a lot of DIY guides and ‘all in one SEO’ plugins, you may find hiring a Shopify SEO expert is your best option to increased traffic!

We’ll customise our services to suit your niche and personalise our approach to your unique website, but it will generally involve the following:

Start your Project

Website Auditing

Our technical SEO audit service to determine the strengths and weaknesses of your technical SEO and current keyword rankings. We can then make improvements to drive your site up the search results!

Local SEO Services

For businesses looking to attract local business, we can improve your local visibility using Google Maps and locally-optimised pages on your site.

Keyword Research & Mapping

We will research and identify the best keywords to drive more traffic to your business.

AI Search Optimisation

We optimise Shopify sites for AI search and GEO using a range of platform-specific techniques to improve how data is interpreted and recommended by large language models.

Content Marketing & Link-Building

Off-site SEO builds authority and credibility. We’ll earn and build quality, high-value links that help your pages outrank the competition.

Google Adwords (PPC) Management

We offer PPC as a service to our ecommerce clients, especially those that want to sell products from day one.

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Why hire a Shopify SEO consultant instead of an agency

If you’re a Shopify Plus store doing £1m+ a year, hire an agency. You’ll need a team.

If you’re running a Shopify store doing £100k to £1m a year, a freelance specialist gives you something an agency usually can’t:

  1. Direct expertise without overhead. You’re not paying for office space, a project manager, and a junior team between you and the work, meaning SEO packages are much more affordable.
  2. Faster turnaround on small tasks. Need a canonical fix on a collection page, a structured data audit on your product pages, a robots.txt check? With me, that’s a same-day or next-day job. With an agency, it’s a ticket.
  3. A consistent point of contact. The person you spoke to last month is the person you’ll speak to next month.

I have helped Shopify stores grow from tiny operations into multi-million pount turnover businesses, that’s how powerful SEO can be when done correctly.

Working with a freelance Shopify SEO consultant isn’t perfect,

Start your Project

Shopify SEO Expert FAQs

What is Shopify SEO?

Shopify SEO involves optimising your online store to rank higher in search engine results pages (SERPs), helping you attract more targeted traffic that can lead to increased sales.

This includes optimising your website’s content, structure, and technical aspects to meet search engines’ criteria for ranking.

What Shopify SEO Services Do We Offer?

Shopify SEO is a complex process and there’s no ‘one size fits all’ approach to improving rankings. Of course, when you launch a new Shopify store you will need to drive traffic to get more leads and sell more products – and whilst social media ads and PPC can be useful, they ultimately have a cost-per-lead and can eat up your budget quickly.

Shopify sites ‘out of the box’ can be a little restrictive. We typically like to dive into the code and make some edits as we find some common Shopify SEO issues range from irrelevant blog tag pages being indexed, over-reliance on apps affecting speed and confusing product tag pages ranking over the main product page.

As a specialist Shopify SEO consultant agency our process for analysing and working on these sites is usually as follows:

As a specialist Shopify SEO agency, we deal with small clients just starting out right up to large-scale businesses with thousands of products. The great thing about the platform is – as you pay per transaction – the platform can grow with you.

Shopify also makes minor content edits, product and stock management very easy, leaving us to optimise Shopify site’s and maximise its traffic!

Shopify SEO Audit

Using our SEO software we assess why the Shopify site may not be ranking as well as it should; common issues include site speed; lack of keyword targeting in header and meta tags; low domain authority caused by a low number of backlinks; 404 errors; irrelevant pages being indexed and many more.

Shopify Technical Fixes & Optimisation

Once we have assessed the main issues from the audit, we will look to optimise your Shopify site according to Google’s latest guidelines for their algorithm. We will start by fixing the technical issues and then optimising it to rank as competitively as possible looking at factors such as site speed, usability and keyword research and targeting.

Shopify Content Marketing & Link-Building

Once the site is set up to SEO best practices it’s time to start the process of content marketing in the form of on-site and off-site content that helps to build the site’s authority in search engines. We will look at creating quality content that can attract long-tail search terms and help build sustainable links to your website, ultimately growing your traffic.

Why is SEO Important for my Shopify Store?

SEO is crucial for your Shopify store because it helps you stand out in a highly competitive online marketplace.

By improving your store’s visibility in search results, you can attract more visitors without relying solely on paid advertising. Effective SEO strategies lead to higher organic traffic, which often converts better and costs less in the long run compared to paid traffic.

How long does it take to see results from Shopify SEO?

The time it takes to see results from Shopify SEO can vary based on several factors, including the competitiveness of your industry, the current state of your website’s SEO, and the effort put into your SEO strategy.

Generally, you might start seeing initial improvements within 3 to 6 months, but significant results and ROI can take 6 to 12 months or more. SEO is a long-term investment that requires patience and consistent effort.

We measure the success of our Shopify SEO efforts using a variety of metrics, including organic traffic, search engine rankings, conversion rate, and overall sales growth. 

We use analytics tools to track these metrics over time, providing you with detailed reports that highlight the impact of our SEO strategies on your store’s performance. 

You’ll have a clear picture of how the SEO work we undertake is impacting your business’s key sales metrics.

Can you guarantee my Shopify store will rank #1 on Google?

No reputable SEO agency can guarantee specific rankings, including a #1 position on Google, due to the ever-changing nature of search engine algorithms and the competitive landscape.

However, we use proven SEO strategies and techniques that have consistently improved rankings and increased traffic for our clients.

Our goal is to maximise your visibility and drive relevant traffic to your store. We are proud of our reputation, with several clients being with us for 10+ years – a rarity in the world of digital marketing!

How do you perform keyword research for my Shopify store?

Our keyword research process involves understanding your products, target audience, and market competition. We use advanced SEO tools and data analysis to identify high-opportunity keywords that your potential customers are using to find products like yours.

We focus on keywords that balance high search volume with relevancy and achievable competition levels, ensuring we target terms that can drive qualified traffic to your store.

How does content marketing fit into Shopify SEO?

Content marketing is a key component of Shopify SEO, it really is the cornerstone of a successful SEO strategy. By creating high-quality, relevant content, we can attract and engage your target audience, build your brand’s authority, and encourage backlinks from reputable sites. 

This can include blog posts, buying guides, product reviews, and educational articles related to your products or industry. Effective content marketing not only improves your SEO but also enhances the overall shopping experience for your customers.

Can you help with international SEO for my Shopify store?

Yes, we can help with international SEO for your Shopify store if you’re looking to expand your reach to customers in different countries or regions.

Shopify has some excellent international SEO targeting features so we’re always happy to help clients expand to other countries using this platform.

This involves optimising your store for multiple languages, currencies, and local search engine preferences. We’ll work on strategies like hreflang tags, localised content, and international link building to ensure your store is visible and appealing to your target global audience.

Why Choose Matthew Pavli at Search Hog as your Shopify SEO Consultant?

SEO is a long-term inbound marketing strategy that can have incredible results for the growth of your online business. A relationship with any SEO provider should be one you trust as there can be quite a delay before you start seeing the results of their work.

As trusted Shopify SEO consultants with proven results, we only use ‘white hat’ SEO techniques such as targeted keyword implementation and building sustainable backlinks from quality sources that won’t harm your site.

Ihave a much more personal approach than other agencies, getting to know your business inside-out and working closely with you almost like an in-house member of staff.

 

How do you optimise Shopify sites for AI search and GEO?

We optimise Shopify sites for AI search and Generative Engines using a mix of proven and platform-specific techniques, from how product and collection data is shaped to how AI systems interpret buying intent, so your products are more likely to show up when LLMs are making recommendations.

How much do Shopify SEO services cost?

Our Shopify SEO services are extremely affordable, starting at £990+VAT/month. This package covers ecommerce site looking to rank for keywords on a national level.

Our SEO packages are always on a 30-day rolling contract for your peace of mind. We want to show the results of our work and retain you as a client through our actions.

What’s more, unlike many other agencies we also include PPC management in this fee – meaning you can drive paid clicks via Google or Microsoft Ads alongside the SEO work (which typically takes longer to see results).

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