WordPress Search Engine Optimisation FAQs
SEO (search engine optimisation) refers to the practice of maximising a website’s visibility on a search engine – primarily Google due to its status as the market leader in the field.WordPress is the most popular CMS (content management system) around. If you want to launch a service-based business online, it’s still the best option thanks to the fact it’s highly customisable, easy to set up and can scale as your business grows.
WordPress SEO therefore refers to the process of optimising WordPress sites to rank more highly for certain keywords and drive more traffic to your site.
A search engine such as Google, for example, considers over 200 factors to rank results for every query, in an effort to display the most relevant results for each search. As people rarely scroll to page 2 when searching on Google, having a well-ranking website is crucial to the success of your WordPress site..
However, this does not mean that SEO is a complete lottery; there are established techniques that are particularly effective, which a specialist WordPress SEO like ourselves can help you with.
Making your online business a success is a whole lot easier with an effective SEO strategy.
SEO is an investment that will drive ‘free’ clicks to your site for years to come – take a look at some of our case studies for examples!
Without SEO, your site may rank poorly for the most important keywords in your field, meaning you miss out on those all-important clicks!
Our team of WordPress SEO specialists look at the site technically from Google’s perspective. Then we go about editing the site to make it as optimised to Google’s latest algorithm guidelines.
We start with a full site audit by our team of WordPress SEO consultants. We’ll check your links, URLs, meta information, alt image text and more for complete site optimisation.
Working with WordPress experts who understand the diverse themes and plugins available for your site is essential. So we’ll help you make the best choices to keep your site on track.
Alongside onsite optimisation, we’ll create an off-site content marketing strategy that will attract backlinks from other websites.
We’ll use digital PR and innovative content marketing strategies to drive backlinks and traffic from authoratatitive websites, helping to build brand recognition and improving your SEO.
The bottom line: we’re an experienced team of SEO experts delivering easy-to-understand, measurable results for your business.
We differ from other WordPress SEO companies in that we have a much more personal approach to working with our clients.
We work hard to get to know your business, its USPs, target customers and competition inside out.
Once we’ve done the research, we’ll create a detailed month-by-month strategy for your business. SEO can be tricky, but we’ve got the skills you need to stand out from the crowd.
We are SEO specialists based in the UK – we have a small, friendly team of SEO consultants that can deliver results for your business.
You will find we have a range of affordable monthly WordPress SEO packages to suit a range of different business types.
We are able to keep our prices low (starting at £550 + VAT/month) as we have less overheads than larger SEO agencies, whilst maintaining high levels of service.
We don’t want to lock our clients in to long contracts, however we do have to make sure we have enough time to start seeing the results from the work we do.
Most SEO agencies agree that optimisation can take a minimum of three months to show results. But, of course, if you’re chasing competitive keywords, it can take longer. That’s why we’ll always be honest about what we can realistically deliver for your business and your budget.
We know that achieving great results depends on consistency, content and conversions. And there are no guaranteed shortcuts. So if your site has just launched or you’ve not invested in SEO before, you’ll need to allow time for us to undo them before seeing results.
SEO is a long-term process and we believe that the majority of sites will start seeing positive results within 6 months.
For this reason our minimum contract term is 6 months, as we believe we can show the value of SEO within this period of time
There are thousands of WordPress Plugins to choose from, each with its pros and cons.
In general, plugins are a great way to speed up time-consuming SEO tasks and start ranking competitively even more quickly, however adding too many or the wrong ones can slow down your site or even cause security vulnerabilities.
We can configure and optimise your WordPress Plugins to achieve the best scores for performance, relevance and value for visitors.
We’ll tailor our services to your website, including:
– Advice on relevant plugins that are instantly SEO friendly
– Installing and configuring plugins to optimise performance
– Ensuring end-to-end functionality from categories to posts to pages
– Setting up your search console
– Configuring site maps
– Configuring site specifics, including robots.txt site-specific tags and foreign language versions of your site
We offer a hands-off WordPress SEO service that lets us take care of optimisation so that you can get on with business as usual.
Woocommerce allows for ecommerce functionality to be plugged-in to existing WordPress installations, although it can also be installed as a stand-alone builder.
Want to increase traffic to your Woocommerce store and sell more productds? Our specialist team also offers complete Woocommerce SEO for startups and established webshops.
We’ll perform a complete SEO audit, then configure and optimise your keywords, content, metadata, product listings, categories and product SCHEMA using Woocommerce SEO best practice.
As your Woocommerce SEO consultants, Search Hog can:
– Configure and optimise your webshop for performance and functionality
– Configure URLs, Category Layering and Slugs
– Prevent Woocommerce canonical issues
– Add rich data and schema markup such as review markup to improve your CTR (click-through-rate)
– Optimise your Woocommerce setup for better rankings in search